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Becky Willan Director Given London

Green unplugged becky willan

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Becky WillanDirectorGiven London

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IMAGE IS

EVERYTHING

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16%12% 4/10 to

1/10

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bra

nd

BR

AN

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VALUE

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need

sne

eds

goalsgoals

desires

desires

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cultu

re

cultu

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connectionsconnections

causes

causes

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beha

viou

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beha

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relatednessrelatedness

issues

issues

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Do you understand your target audience from a “me, my world, the world” perspective?

How is your company creating value for them, their world and the world?

What assets do you have at your disposal?

How will you deliver brand substance inside and outside your company?

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Becky [email protected]

Thank you!