Cutting Edge Campaigns for Blue Chip Clients

Track Record

Induction Immersions | Industrial Theatre | Corporate Video | Conference | Launches | Events | Snakes for SafetySports Metaphor Projects | The Captains Club | People as Brand Projects | Tailor-Made HSE Campaigns | Brand Activations

Mass Brainstorms | Executive Road Shows | Strategic Interventions | Life Saving Behaviours Videos | Print Media | Immersions

Where we play

What we aim to do To fundamentally influence mindset and behaviour through high impact awareness and reinforcement.

Murray & Roberts | STOP.THINK

• Murray & Roberts brief, called for a complete campaign proposal: Unplugged developed STOP.THINK

• Pre engagement in the Springbok dressing room brought middle management on side

• Video and Industrial Theatre drove the launch process

• Change rooms were repositioned to be places that are not only used to change clothes but also to change mindset

• Changing into the new team uniform symbolised the taking on of the ethos of the team

• A new visual language was invented to bridge communication gaps in the workplace

• Overalls on the backs of over 30,000 people world wide, are a moving billboard for the campaign • Tactical interventions are used to keep the campaign alive

Induction | Immersion

Pioneers of a medium

• Rick ans Sue Melvill brought Industrial Theatre to South Africa • Di Kershaw has been a driving force in the industry

• Industrial Theatre is a core Unplugged offering

Industrial Theatre

Sasol Synfuels | Demons & Angels • Demons & Angels zeros in on the inner voices that influence our behaviour in life

• The 2010 Kick-off of this project involved a combination of live action and video in a dramatised revisit of the Secunda playing field hosted by the SA Team Coach

• The production of a series of life saving behaviour videos, is the current focus of the campaign

Multi Media

PPC | New Vision | Paul Stuiver

When Paul Stuiver took over as CEO at PPC, and was looking to galvanise his team around the prospect of an aggressive African expansion plan, he asked us to tell the story of that journey in an inspirational video

Corporate Video

Standard Bank | BBEE | Jaco Maree

We used the road that Jaco Maree has travelled to work for his entire Standard Bank career as a vehicle for him to reflect on the journey that both the bank and the countryhas taken as a precursor to the unveiling of Standard Bank’s black empowerment deal.

Corporate Video

Murray & Roberts | Medupi | The Game Plan

The sports metaphor was used to help construction workers on Eskom’s Medupi Power Station project to understand the game plan, the rules of the game and the strategy behind the formation of the team.

Corporate Video

Wesbank | As we sew, so we shall reap

Crop farming is a great metaphor when planning a communication rollout; you need to understand the nature of the ground you’re working with, you need prepare a seedbed, when ideas germinate they need nurturing , etc. So it was that 30 Wesbank managers planned a communication rollout (and farmed !) at the famous Prynnsberg estate.

Corporate Video

The Loeries

• The problem: Sun City had become stale and predictable as the venue for SA’s Premier Creative Awards Event

• The Creative’s Choice: Unplugged was chosen to undertake the radical move to the ‘Cannes of the North Coast, Margate!

• Unplugged Thinking: Host the event on the beach, make the event a product of the people of Margate

• The Result: 4 hours of multimedia production, manic left field entertainment with an all fall down creative event supposedly created by the people of Margate

Events

Events

Standard Bank | The Beat of One• Internal Leadership Programme ‘Drumming Session’ Road Show, spread out throughout Africa and ended in the UK.

VW Touareg | The Indigo People

• The Challenge: Launch the ‘Touareg 4 x 4’ to people jaded by car launches

• The Solution: A hand written invitation

• 8 Anthropologists from the Sorbonne

• Intimate rooms at Melrose Arch

• A suprise reveal in the street

• A high speed chauffeur driven, night drive, through a deserted city

• A ‘’What would you like to do tonight?’’ after party

• A ‘4 x 4 Experience’ the next day

• The reward: The Loerie for ‘Best Car Launch of the Year’

Events

Events

Massey Ferguson | Barloworld Equipment

Unplugged has done the Annual Sales Conference for Barloworld Agric for more than 3 years running. The 3 day eventincluded:

• Team Building

• Story Telling

• Workshops

• Training

Anglo American | Welcome to the Arts Reunion 05

• International Eventing

• The Brief : ‘Create a 3 day platform for a discussion on global leadership between our CEO and our 170 Top International Executives. Any European city, program up to you’

• The event, executed in Barcelona, took the form of a roving discussion through the private palaces & non tourist gems

• The pre-conference ice-breaker involved a pitch by Barcelona’s best guides in an Unplugged inspired ‘non-tourist trap tour’

• Conductors of the Orchestra are what CEO’s are

• Legendary speaker and conductor of the Boston philharmonic, Benjamin Zander, conducted the first ‘discussion’ on the stage of the Palais de la Musica

Conference

World Cup 2010 | Cape Town Stadium Construction | Team Green Point

A cutting edge engineering and construction masterpiece. An immovable delivery date. A team of 5000 ‘players’ who had never worked together before – a soccer metaphor to help pull it all together. Unplugged handled the metaphor creation, the project ID, induction, team building, recognition and game plan communication.

The sports metaphor at work

Snakes for Safety

• “It’s the most effective Safety Communication Intervention I’ve seen in 24 years of mining” Cemetation CEO

• Industrial Theatre sets up snakes as a metaphor for danger

• Venemous snakes are produced in a surprise reveal workshop

• The ‘Puffadders’, ‘Cobra’s and ‘Pythons’ in our work place workshop

• Snake boards for daily Hazard Identification

• Snakes for Safety puts the bite back into BBS Communications

Strategic SHE Interventions

Exxaro | The Captains Club

• Middle Management are the sporting equivalent of the Captains on the field

• Marks Maponyane, Bakkies Botha and the Management of Exxaro’s Grootegeluk Colliery facilitated by Arnold Geedts share experiences and observations on how the lessons of sport and life can make for a better understanding of work at a Captains Club event

• Sporting icons bring impact to leadership

• Tools like Open Space brainstorms provide the vehicle for innovative ideas and constructive engagement

The Captains Club for Middle Management

BOC | The Life & Soul of Gautrain The Bombela Operating Company (BOC) Induction covers not only HSE but also creates a powerful platform for the concept of people as a brand. A core part of their Induction being to engage new members on the brand personality of the organisation they will be driving.

People as brands

Eskom Blue Flag

• Eskom’s Blue Flag project is a classic example of tailor-made Unplugged SHE campaign

• A visual metaphor stands as a powerful symbol for an SHE journey of excellence

• The metaphor of the mountain

• Each base station reached represents another specific milestone of achievement

• The signing of Tibetan Prayer Flags is a symbolic point of departure for any team embarking on the journey

• Team members become the face of the campaign

• Unplugged trained Sherpa’s, guide the teams to the summit

• The prize that awaits....Blue Flag status

• Campaign mediums consisted of video, print and industrial theatre combined with workshopping, training and events

Tailor-made SHE Campaigns

Cell C Flash Mob

• Cell C made a bold decision one summer

• They canned their above the line budget and opted only for live activations

• Activations that would get people talking

• In three weeks Unplugged staged 1237 events

• In the process over 1 million direct response cards were given out and millions more were reached

• Jeremy Maggs voted it the best of the summer campaigns and a Loerie award followed for brand activation

Brand Activation

Open Space | Bottom- Up Engagement

• Harrison Owen invented Open Space Technology as an alternative to people sitting in rows looking at the backs of each others heads

• There’s no agenda for an Open Space brainstorm, only an outcome

• And a belief that (800) brains are better than one

• Everyone in the company is invited and everyone is regarded as an equal

• There are a few rules

• But the core focus is on ideas that’ll help achieve the proposed outcome

• Each idea is given a maximum of one hour

• Only those enthused by the idea sign up for the brainstorm

• But all discussions on the day are recorded by scribes

• And submitted for consideration by an executive committee

• Open Space is the ultimate medium for any leader open to the ideas of the people

Mass Brainstorms

The Hand Over | Alan Knott-Craig Farewell

• When Vodacom’s iconic founding CEO handed over the baton, Unplugged produced the roadshow

• It was going to be emotional but we also wanted it to be light

• So it was that all the advertising characters that had been the face of Vodacom in the Alan Knott-Craig era found themselves in reception one day

• Crafted by Unplugged’s favoured comedy writer Steve Francis, it was a sitcom of note

Executive Roadshows

Life Saving Behaviour Videos

STOP.THINK Moments

• “I’ll allow you to make this video so that another mother may be spared of losing her son like I did”

• A fatality or serious injury in the workplace is a shocking thing

• But, as with motor accident statistics, the impact is often lost on those divorced from the situation

• Famalies and companies associated with workplace tragedies have allowed us to restage some of these events as a way of ensuring they won’t happen again

• These highly sensitive video’s are then screened to the workforce as a precursor to facilitated discussions around incident prevention and behaviour change

• Along with facilitator notes they become a record for future generations and a moving and memorable awareness tool

Unplugged Design & Print

Immersions

Standard Bank | Crossing the line

• Standard Bank wanted to get their management out of their offices and into the mass market so we immersed them in a township wedding

• They felt their middle aged execs were out of touch with the youth so we partnered each one of them with a radical kid for a day

• They were concerned that their salaried decision makers didn’t truly understand the pressures of entrepreneurship so we partnered them with entrepreneurs for a day

• They were bothered that their well off team had no connection with the likes of a car guard or a wheel chair bound pensioner or single township working mother, so we made them wear those shoes for a day

• Each of these immersions ended with a solutions brainstorm

To fundamentally influence mindset and behaviour through high impact awareness and reinforcement.