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Management Group Project 2010
App Makers Take Interest in Android
DefinitionCompetition
Strategy
AndroidOnline Payment SystemCompatible DevicesAvailable MarketFreedom for developersLess competing apps
?Search Engine
Advertisement
Applications Mobile
Multinational public corporation
Mission?To organize the
world’s information and make it universally accessible and useful.
Interesting factsabout GOOGLE!
The name “Google” was an accident. It was supposed to be “GOOGOL”
Interesting facts about GOOGLE!
Nearly never used!100000000
0 search requestEVERYDAY!!
April Fools Joke
1996 Establishment
of Google
2000 Partnership with Yahoo
2001 Image search
launches
2006 Acquisiti
on of Youtube
2007 Partnership with China Mobile
2008 First
mobile built on
the Android operatin
g system
2009New
generation of ad serving
technology
History
Recent Movement
Strength• The brand name • Self-generated reputation• Various Products & Services• Low operation cost• Organic structure
The brand name
• Number one search engine• Top 10 brands in US
Various products and services
Weakness• Search based advertising• Cooperation with social networking space• Products and Services integration• The cost for the data-center
• The rising cost for the data-center e.g. Youtube
Opportunities
Increase of internet users
Search Histories
• Users’ search history (with permission)
• Provide relevant search updates• Increase switching cost
Mobile Devices• Provide full fledged mobile service• Capture market beyond conventional
internet
Threats
Lack of Entry Barrier
• No long time entry barrier
Competition and Rivalry
• Portals• MSN’s Silverlight• Overture• Apple
Federal Lawsuits
• Collection of search habits• Erodes public reception• Ex. Weber v Google
Strategy
HOWHow the organization will do
How it will compete successfully
How it will attract and satisfy its customers in order to achieve its goals.
Alliance with Android. Mobile user experience. Mobile web usage.
Advertising revenue.
• Keep the traditional and simple design look
• Enhance accuracy of searching• Widen the earnings• Feedback from Portals• Specialized service for its own branch
Recommendation
• The Google Brand• Device SelectionStrength
• Multi-media supportWeaknesses
• Developing CountriesOpportunities
• Increased CompetitionThreats
Google needs to consider its SWOT in general and apply its strengths and weaknesses to cover Android’s weaknesses and threats.
Q&A