Your Easy Web Solutions

From Google AdwordsRemarketing To The Next Level

Alexei Kouleshov

Who I am

• Online Marketing Strategist• Google Partner• Over 10 Years In The Industry• Managing Director of Your Easy Web Solutions• Author

What is Adwords Remarketing?

• Reach people who visited website or app• Tailored to behaviour• Delivered over Display Network

• Forums• Partner websites• Youtube

Benefits

• Brand Awareness• Specific Audience Targeting• Match user behaviour:

• Incomplete orders• Researching• Second chance

= Higher Conversion Rates

Cross Media Remarketing (eg Facebook)

• Remarketing using another channel• Additional targeting parameters• Using different ad formats• Segment audiences further

• Demographics• Interest• Behaviours• Device

Facebook Example

1. Google search ad sends visitors to website2. Retargeting ad served to website visitors

(fine-tuned criteria)3. Display video ad4. Build new audience of people who watched video5. Display new ad with attractive offer

Tips To Make This Work

• Create quality and engaging content• Install Google Analytics• Set Goal Conversions (Leads, Sales)• Improve User Experience• Get Visitors To Come Back• Continuously Test and Measure

Questions?

www.yews.com.auEmail – alexei@yews.com.au