goFLUENT corporate brochure 2012

English as a BusinessCommunication Tool

On-demand Distance Business English

Training that combines eLearning,

eWriting and Live Coaching


The History of goFLUENT

Founded in New York in 2000 by 26-year-old French entrepreneur

and banker Christophe Ferrandou, goFLUENT was born from

Christophe’s idea to find a flexible English training program

adapted to his needs and to the industry in which he was working at the time.

With the lack of such a provider, he built a solution for himself. He hired a

trainer to give him lessons over the telephone, and set up a website to share

his homework with his trainer and manage his training and progress.

Recognizing the progress he was making, he decided that this training

method would interest a wider audience and goFLUENT was therefore

created.

He chose the name goFLUENT as fluency was a critical aspect of the

communication barrier he successfully overcame with the training program

he set up.

A few months after launching goFLUENT in the United States, goFLUENT

began its international expansion, starting in Europe at the end of 2000 and

reaching Asia in 2005. By 2010, goFLUENT was present in 10 countries

in the Americas, Europe and Asia.

In January 2010, NTT Communications, the world’s third largest telecom

operator and 31st largest company (Fortune 500), acquired 29.7% of

goFLUENT Group SA.

A year later, Christophe Ferrandou was honored as one of “Europe’s top 10

e-Learning movers and shakers“ by e-Learning professionals.


Our vision Making your company more

efficient and profitable when doing

business globally

Every year, goFLUENT helps over

60,000 business executives in more

than 2,000 international corporations

to make their companies more

efficient and profitable in doing

business globally and managing

intercultural situations.

As a key player in the education industry,

one of our central goals at goFLUENT is

to make the world a better place by

improving communication.

The standards of our recruitment process

are extremely high, and many important

factors are considered when hiring for

our training and corporate teams. From

our New York office, where it all started,

to our offices in Geneva, Moscow, and

Tokyo, we are proud to have dedicated,

talented employees.

10 years of success and innovation

10 offices worldwide

2,000 corporate clients

RELIABLE

560 employees

20 nationalities

10 countries

220 in Asia, 140 in Europe, 60 in the USA, 40 in Canada

COmmITEd pEOpLE

Award-winning

60% of the world’s 20 largest corporations use goFLUENT’s solutions

A sTRONg RECOgNITION


Native speakersAt goFLUENT, we strongly believe that

conversing with a native speaker is the best

way to learn to communicate effectively in

any language. Therefore, our blended

solution that combines eLearning with our

live coaching by telephone is the most

efficient form of distance English training.

Business-oriented content As our clients are business professionals, it is our priority to

provide them with relevant, business-oriented content. The

video and article resources found on goFLUENT’s eLearning

platform are taken from real-world situations, making the

information immediately applicable to the workplace.

Our resources are also individualized according to level and

topic, because every learner has specific needs and goals.

Finally, learners are updated daily to keep them motivated,

and new content is on the cutting edge of current events

and technology.

Authentic

Relevant

Customized

Business-oriented

Updated daily

1 LIVE COACHINg 2 CONTENT

Our Vision of English LearningEffective English language acquisition is based on the combination of 4 key elements supported by the latest technology.


Native speakers

Business background

Blended learning

High quality

5

A strong technology supportThanks to the most advanced technology and

individualized learning paths, goFLUENT’s

distance-training solution delivers fantastic

results along with very high satisfaction rates.

goFLUENT gives the utmost flexibility to

learners by enabling them to participate in

English training that can be taken anytime,

anywhere.

The best teaching method In just over 10 years, goFLUENT has designed the

most efficient distance English training method,

with the support of two very highly recognized

experts in English training: Dr. Charles Browne

and Anya Leonardia.

The goFLUENT Method is based on 5 core

elements (Input, Output, Vocabulary, Andragogy/

Emotional Intelligence and Social Learning) that are

integrated throughout the individualized learning

path of each learner.

Individualization

Flexibility

Anytime

Anywhere

Seamless

3 TECHNOLOgY

4 mETHOd

dr. Charles Browne,goFLUENT SeniorAcademic Advisor

Dr. Charles Browne is a Professor of Applied

Linguistics and head of the English teacher training

program at Meiji Gakuin University in Japan. He is

well-respected and widely-published expert on

English education in Asia with over 25 years

experience. He is also a specialist in CALL

(Computer-Assisted Language Learning) and Second

Language Vocabulary Acquisition and has helped

guide the development of many language learning

applications for mobile devices and PCs.

Anya LeonardiagoFLUENT Director of Learning & Resources

Anya Leonardia is an educational psychologist

specializing in the interplay of cognitive and

affective learning. Her research has included

studies on the failure to learn, motivation in adult

learning, and teacher responses to difficulties in

the learning process.

She is a former university instructor of Educational

Psychology and has worked in the field of

education and instructional materials development

for over ten years.

Our Vision of English LearningEffective English language acquisition is based on the combination of 4 key elements supported by the latest technology.


goFLUENT solutionsOur Products and Services for Learners

The only eLearning solution that contains up-to-date, relevant Business English content.

goFLUENT’s eLearning solution was designed to meet the needs of Human Resources Directors who are looking

for a comprehensive, integrated solution that can be deployed worldwide to large numbers of employees of

different English levels and native languages.

The online platform is centered around authentic Business English content that are relevant to the learners’ jobs

and will increase their overall efficiency and fluency when communicating in English at the workplace.

600+ Business English videos and articles

250+ business modules (How To guides for work scenarios)

Extensive grammar and vocabulary modules

eLEARNINg


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Learner sends a short message to a coach

Feedback and corrections from coach within 48 hours

Coach suggests training resources

Learner uses resources on the eLearning platform

eWRITINg

goFLUENT’s eWriting is the perfect solution for companies whose employees are required

to communicate in written English.

The approach is personalized, the product is easy to use, and the skills are immediately

applicable in the learners’ professional environments.

24 hours a day, 7 days a week

Scheduling up to 30 minutes before lesson

400 trainers in the USA, Canada and the Philippines

Extensive Lesson Report

TELEpHONE

Conversation with a native English speaker is an essential component of the language learning

process. goFLUENT’s telephone lessons are completely personalized according to each

learner’s level and goals, ensuring the most efficient and effective lesson possible.

Trainers available from 7 am until midnight

Free cancellation up to 6 hours before lesson

Scheduling possible up to 30 minutes before lesson

400 trainers in the USA, Canada and the Philippines

Extensive Lesson Report, complete with suggested resources for further training, sent after

each lesson

Learner sends a short messageto a coach

Feedback and corrections from coach within 48 hours

Learner uses resources on the

eLearning platform

Coach suggests training resources


Blended LearningCombining different training approaches to create the most efficient and relevant learning experience

goFLUENT has always put the trainer/learner relationship at

the center of its learning strategy. The goFLUENT eLearning

solution was therefore designed to be fully integrated in

this relationship. Trainers make use of the eLearning solution

when working with their learners, and learners have no limit

in terms of autonomy and individualized learning path.

goFLUENT has designed a fully blended and integrated

learning program that combines self-paced learning with

Live Coaching via telephone and Written Communication

Coaching (eWriting).

goFLUENT BLENdEd AppROACH

Using one provider with a platform shared between

the learners and their trainers ensures that learners

will receive consistent, logical and structured

training. The content and training method remain

consistent even if learners combine independent

time on the portal, live coaching via telephone, and

written communication coaching. They can go at

their own pace according to their own level, but

there is always a native English-speaking trainer

giving feedback and direction.

This integration is also a key benefit for the L&D

managers who can work with a single provider,

locally or globally, allowing them to have consistent

monitoring and reporting.

KEY BENEFITs

English as a BusinessCommunication ToolEnglish as a BusinessCommunication Tool

One Portal

One Methodology

One Content

One Provider

One Reporting

CORPORATE LEARNING PORTAL

CORPORATE LEARNING PORTAL

TELEPHONE

eLEARNIN

G

eWRITING

METHOD

ASSE

SSM

ENT ASSESSM

ENT

CONTENT

CONTENT

goFLUENT Key success Factors

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THE goFLUENT mETHOd pRINCIpLEs

Language input (extensive, intensive, and analyzed) – The learner must be

appropriately exposed to the target language, and must focus on what is

comprehensible and potentially useful to him.

Language output (extensive, intensive, and analyzed) – Training must include

the direct and immediate application of new learning. Regular use of the

target language increases the learner’s motivation and confidence, and

strengthens his memory of its words and structures.

Vocabulary – Without the necessary words, a learner cannot understand or

communicate in the target language, even if he masters its grammatical rules.

Andragogy and emotional intelligence in learning – Adult learners learn

best when they are given the right level of challenge and difficulty – not more,

not less.

The goFLUENT method is anchored on the following important concepts related to language training:

LANGUAGE INPUT

LANGUAGE OUTPUT

VOCABULARY

ANDRAGOGY and EMOTIONAL INTELLIGENCE

SOCIAL LEARNING

Quality is in the DNA of goFLUENT. This standard starts with the

recruitment of employees and trainers with a reputation for excellence in

all that they do – people who can successfully take on the responsibility of

providing our clients with the most efficient and effective distance

English training on the market.

At goFLUENT, we are extremely proud of the amazing team of

experienced English trainers in our three offices in North America and our

two offices in the Philippines. All of our trainers participate in an ongoing,

comprehensive training program based on the goFLUENT Method.

Whether during their initial training program, their certification or their

training sessions, the focus is always on the quality of the training they

deliver and the relevance of the training content to the learner.

Thanks to our global teams of Account Managers,

Learning Consultants and Customer Service

Managers, along with our strong back office teams

and technologies, our clients’ experience, from the

training to account management, is seamless and

hassle-free. In a survey conducted in 2010, 100%

of the HR Managers interviewed were satisfied

or very satisfied with goFLUENT and almost 90%

said that they had been contacted by their account

manager at least once in the past three months.

Trainers

Content

Technology

Learning design

Account managers

Learning consultants

HR Portal

Global presence

QUALITY ExECUTION

The Benefits of a global partner

By blending live coaching with self-paced

learning, goFLUENT has designed the most

efficient English learning method.

goFLUENT’s focus on Business English as well

as its ability to reach learners worldwide

makes our learning programs efficient for the

companies, as well as the learners.

goFLUENT’s solutions are accessible online with any kind

of browser, without any software installation. This pure SaaS/

on-demand solution allows our clients to deploy our training

programs very easily, anywhere. Our local support, available

worldwide, is an important service we offer to our clients as we

can assist and support local HR teams.

As all of the goFLUENT training solutions are integrated on the

same platform, our clients can seamlessly deploy our blended

programs, including eLearning, Written Communication

Coaching, and Live Coaching by Telephone, worldwide.

Global reach

Blended learning

Business English

On-demand and mobile learning

Local and ultilingual support

Fully integrated

EFFICIENT sEAmLEss


The fantastic innovation of blended learning

in the language training market allows

companies to implement a complete,

efficient English training solution,

worldwide, within a matter of days,

through one vendor with one contact

point.

The competitive global business environment makes it important

for companies to be able to measure the return on the investment

they are making from any training, including English training.

goFLUENT’s HR Portal allow our clients to measure, in real time,

globally and locally, the English levels of their employees, as well

as their attendance, completion rates, satisfaction, and the like.

With goFLUENT, it’s actually possible to measure the ROI of

English Training.

One vendor worldwide

Distance Training ROI

Proven methodology

HR Portal

Global ROI monitoring

Measurable learner progress

COsT sAVINgs mEAsUREmENT

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goFLUENT’s WORLdWIdE LOCATIONs

OFFICES

REGIONAL HEADQUARTERS


success stories5,000 satisfied customers


“goFLUENT really is a perfect program. In my 20-year career I have never seen something so nice, so exciting, and so powerful.”

Aline Estevant, Vice President of Human Resources

for O-I Europe

“goFLUENT is effective, efficient, innovative, but most of all, it is a very good partner for us.“

Carla Costa, Global Learning and Development,

Europe and South America for Eli Lilly

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“We chose goFLUENT because of its specialized solution. It corresponds perfectly to the needs of our employees who need to travel for their jobs.“

Hélène Fontana, Human Resources Director

162,000 employees, with 10,200 branches in 22 countries.

goFLUENT’s services are available to employees in the 22 countries where Unicredit operates.

3,000+ employees have

been enrolled in goFLUENT’s

English training.

Lexmark International, Inc. made $4 billion in revenue in 2010. Its products are sold in more than 170 countries.

goFLUENT’s services are used by employees in more than 15 countries, thanks to the goFLUENT method which combines a global contract with a local reach.

200+ employees are enrolled

in goFLUENT’s English training

in more than 15 countries.

Sanofi-Aventis is a diversified global healthcare leader with 100,000 employees in more than 100 countries.

goFLUENT offers flexibility to their busy employees.

3,000+ sanofi-Aventis

employees have been

enrolled in goFLUENT‘s

English Training over the

past 3 years.

THK-BP is the third largest oil company in Russia and is among the top 10 private oil companies in the world by production volume.

goFLUENT’s training is available to learners all over Russia. Even in remote oil facilities.

200+ employees have

been enrolled in goFLUENT’s

English Training.

“ We continue to use goFLUENT and offer both eLearning and Telephone lessons and this program continues to be a success!“

David Avallone, Training Specialist

”The phone training is a great way to improve English as it is flexible in scheduling classes and there is highly personalized content…”

Doris Bisaro, Training Manager

“I saw a great improvement in the English level of our employees thanks to goFLUENT.”

Annabelle Corre, Human Resources Director


pROVEN sUCCEss pER INdUsTRY

Food & Beverage

DanoneCadbury

Coca-ColaHJ Heinz

Kraft FoodsMcDonald’sStarbucksLactalis

Energy

ArevaChevron

EDFE.ON

Exxon MobilGazprom

Saipem / ENITNK BP

Banking / Insurance

AllianzAXA

Banco SantanderBNP ParibasING Direct

ChartisGenerali

HSBCUnicreditNatixis

Technology

Hewlett-PackardLexmark

Pitney Bowes

QuestSAP

Salesforce

Automobile

Johnson ControlsMichelinSiemens

Valeo

VolkswagenDelphi

Magneti Marelli

Telecommunications

Alcatel LucentBouygues TelecomDeutsch Telekom

NTTOrange

Telecom Italia

Healthcare / Pharma

AbbottGSK

Johnson & JohnsonLilly

MerckPfizer

SanofiAstrazeneca IPSEN

TevaAllerganUnilever

Novo Nordisk

Other industries

AlcoaAlstomCartierKPMG

Owens Illinois

PPG IndustriesSaint-Gobain

SEBUnicef

Walt Disney

Aeronautics

EADSLufthansa

MBDA

SafranThalesAgusta

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CONTACT Us

EuropE

FRANCE - REGIONAL HQ52 rue Chaussée d’Antin75009 Paris+33 1 72 71 83 [email protected]

ITALY - Romepiazza Galeno, 100161 Roma+39 02 33 94 91 [email protected]

SWITZERLANDvia Bolta, 1220151 Milano+39 02 33 94 91 [email protected]

GERMANYSchadowplatz, 12D-40210 Dusseldorf+46 211/165 [email protected]

RUSSIAZemlyaniy Val ul.,7 office 424105064 Moscow+7 495 980 40 [email protected]

ITALY - Milanvia Bolta, 1220151 Milano+39 02 33 94 91 [email protected]

SPAINCalle Brethon de los Herreros, 5528003 Madrid+34 91 447 66 [email protected]

North AmEricA

USA - REGIONAL HQ101 Jefferson Avenue Endicott, NY 13760+1 607 821 [email protected]

CANADA666, Sherbrooke W (Suite. 104)Montreal, QC, H3A 1E7+1 514 844 [email protected]

AsiA

JAPAN - REGIONAL HQ3-chome Bldg., 3F3-22-1 Torranomon,Minato-ku105-0001 [email protected]

PHILIPPINES10/F IBM Plaza,Eastwood City,Libis 1110, Quezon City+63(2)[email protected]

www.gofluent.com
