GLOBAL CASE CHALLENGE 2010

CASE STUDY ON OLPC

PRESENTED BYTEAM SPJAINIOUS

Introduction

FOODWATER

SHELTER

EDUCATION

OBJECTIVE

•To Create a Self Sustainable Business Model that can grow the demand in market with supply of XO …

•To Understand different market dynamics and apply strategies , Identify partners and affiliates accordingly

•Put in Checks and control system to make the system robust

Current Business Model

UNDER DEVELOPED COUNTRIES (AFRICAN COUNTRIES )

•HIGH NO. OF KIDS PER FAMILY

• P - POLITICAL WILL & POLITICAL TURMOIL

(THIALAND)

• E – ENVIRONMENT FRIENDLY (SAVING OF

$200 WORTH PAPER PER STUDENT PER 5

YEARS)

• S – SOCIALLY UN -ACCEPTABLE (SO HIGH

AWARENESS CAMPAIGN)

• T – LESS AWARE OF TECHNOLOGY (LACK OF

LOCAL SUPPLIERS )

• L – LEGAL ISSUES (READY TOGIVE TAX

BENEFITS)

• E – POOR SO HIGH POTENTIAL OF LOW

COST PRODUCT LIKE OLPC

•FUNDING FROM UN, UNESCO, CORPORATES

• TAXES

• HIGH POTENTIAL MARKET

• CORPORATE CSR FUNDING

DEVELOPING COUNTRIES (INDIA, CHINA)

MODERATE NO. OF KIDS PER FAMILY

• P- POLITICAL WILL & LESS POLITICAL

TURMOIL

• E – ENVIRONMENT FRIENDLY (SAVING OF

$200 WORTH PAPER PER STUDENT PER 5

YEARS)

• S – SOCIAL ACCEPTABILITY (ADVERTISEMENT

AND PROMOTION)

• T –AWARE OF TECHNOLOGY (MODERATE

LOCAL SUPPLIERS INDIA, CHINA - PROBABLE

MAKE CENTER)

• L – LEGAL ISSUES (RELUCTANT TO PROVIDE

TAX ADVANTAGE)

• E – MODERATE SO HIGH POTENTIAL OF LOW

COST PRODUCT LIKE OLPC

•FUNDING FROM UN, UNESCO, CORPORATES

• HIGH POTENTAIL MARKET

• MORE NO. OF CORPORATES & HIGH CSR

FUNDING

•NO. OF NGOS

DEVELOPED COUNTRIES(USA, UK)

LESS NO. OF KIDS PER FAMILY

• P- POLITICAL WILL & VERY LESS POLITICAL

TURMOIL

• E –ENVIRONMENT FRIENDLY (SAVING OF

$200 WORTH PAPER PER STUDENT PER 5

YEARS)

• S –HIGH SOCIAL ACCEPTANCE

(ADVERTISEMENT AND PROMOTION)

• T – AWARE OF TECHNOLOGY (MANY LOCAL

SUPPLIERS – DEMAND FOR A BIT HIGH

FUNCTIONALITY GIVING PRODUCT)

• L – LEGAL ISSUES

• E – MODERATE SO HIGH POTENTIAL OF

MODERATE COST PRODUCT LIKE OLPC (INTEL

GETTING ADVANTAGE)

•FUNDING FROM UN, UNESCO, CORPORATES

• HIGH POTENTAIL MARKET

• HIGH NO. OF CORPORATES & HIGH CSR

FUNDING

• MORE NO. OF NGOS

DRIVERS, BARRIERS, ENABLERS

SITUATIONALANALYSIS

Recommendations

Build Brand Awareness & Communications-- Partnering Media across Geographies-- Using Brand Ambassadors / Eminent Personalities for promoting the cause-- Motivating Organizations for CSR (Corporate Social Responsibility) activities (Use of Loyalty Cards)-- Use of Social Media

Sharpen Market Segmentation-- Segment Market according to the need of the child-- Different Pricing Strategies (Education Level)

Recommendations

Build Brand Awareness & Communications-- Partnering Media across Geographies-- Using Brand Ambassadors / Eminent Personalities for promoting the cause-- Motivating Organizations for CSR (Corporate Social Responsibility) activities (Use of Loyalty Cards)-- Use of Social Media

Sharpen Market Segmentation-- Segment Market according to the need of the child-- Different Pricing Strategies (Education Level)

Contd…

Creation of Open market for Suppliers-- Enhance competition-- Reduce Cost

Tighten Control Systems-- Keeping control over the Authority of ownership of the Product-- Partnering with affiliates such as volunteers and local NGO -- Transparency in activities & initiatives of OLPC at local level-- Using Affiliates (Volunteers, NGO’s & Local Private Companies) for Post -Deployment support & training

Contd…

Creation of Open market for Suppliers-- Enhance competition-- Reduce Cost

Tighten Control Systems-- Keeping control over the Authority of ownership of the Product-- Partnering with affiliates such as volunteers and local NGO -- Transparency in activities & initiatives of OLPC at local level-- Using Affiliates (Volunteers, NGO’s & Local Private Companies) for Post -Deployment support & training

•High Penetration across geographies through Local Affiliates/Partners•To consolidate to a systematic organizational structure •Promote cause through celebrities •Conduct awareness programs for masses•To cater untapped market to use economies of scale•Run the system without any financial support of any organisations• Brand OLPC to evoked set of people

•High Penetration across geographies through Local Affiliates/Partners•To consolidate to a systematic organizational structure •Promote cause through celebrities •Conduct awareness programs for masses•To cater untapped market to use economies of scale•Run the system without any financial support of any organisations• Brand OLPC to evoked set of people

ROAD MAP AHEAD

THANK YOU

TEAM MEMBERSSURAJ GOPAL (C)ABHILASH MENONABHAY SINGHRANJAN TRIPATHISHARIKH MOHD. SHAIKH