GLOBAL CASE CHALLENGE 2010
CASE STUDY ON OLPC
PRESENTED BYTEAM SPJAINIOUS
Introduction
FOODWATER
SHELTER
EDUCATION
OBJECTIVE
•To Create a Self Sustainable Business Model that can grow the demand in market with supply of XO …
•To Understand different market dynamics and apply strategies , Identify partners and affiliates accordingly
•Put in Checks and control system to make the system robust
Current Business Model
UNDER DEVELOPED COUNTRIES (AFRICAN COUNTRIES )
•HIGH NO. OF KIDS PER FAMILY
• P - POLITICAL WILL & POLITICAL TURMOIL
(THIALAND)
• E – ENVIRONMENT FRIENDLY (SAVING OF
$200 WORTH PAPER PER STUDENT PER 5
YEARS)
• S – SOCIALLY UN -ACCEPTABLE (SO HIGH
AWARENESS CAMPAIGN)
• T – LESS AWARE OF TECHNOLOGY (LACK OF
LOCAL SUPPLIERS )
• L – LEGAL ISSUES (READY TOGIVE TAX
BENEFITS)
• E – POOR SO HIGH POTENTIAL OF LOW
COST PRODUCT LIKE OLPC
•FUNDING FROM UN, UNESCO, CORPORATES
• TAXES
• HIGH POTENTIAL MARKET
• CORPORATE CSR FUNDING
DEVELOPING COUNTRIES (INDIA, CHINA)
MODERATE NO. OF KIDS PER FAMILY
• P- POLITICAL WILL & LESS POLITICAL
TURMOIL
• E – ENVIRONMENT FRIENDLY (SAVING OF
$200 WORTH PAPER PER STUDENT PER 5
YEARS)
• S – SOCIAL ACCEPTABILITY (ADVERTISEMENT
AND PROMOTION)
• T –AWARE OF TECHNOLOGY (MODERATE
LOCAL SUPPLIERS INDIA, CHINA - PROBABLE
MAKE CENTER)
• L – LEGAL ISSUES (RELUCTANT TO PROVIDE
TAX ADVANTAGE)
• E – MODERATE SO HIGH POTENTIAL OF LOW
COST PRODUCT LIKE OLPC
•FUNDING FROM UN, UNESCO, CORPORATES
• HIGH POTENTAIL MARKET
• MORE NO. OF CORPORATES & HIGH CSR
FUNDING
•NO. OF NGOS
DEVELOPED COUNTRIES(USA, UK)
LESS NO. OF KIDS PER FAMILY
• P- POLITICAL WILL & VERY LESS POLITICAL
TURMOIL
• E –ENVIRONMENT FRIENDLY (SAVING OF
$200 WORTH PAPER PER STUDENT PER 5
YEARS)
• S –HIGH SOCIAL ACCEPTANCE
(ADVERTISEMENT AND PROMOTION)
• T – AWARE OF TECHNOLOGY (MANY LOCAL
SUPPLIERS – DEMAND FOR A BIT HIGH
FUNCTIONALITY GIVING PRODUCT)
• L – LEGAL ISSUES
• E – MODERATE SO HIGH POTENTIAL OF
MODERATE COST PRODUCT LIKE OLPC (INTEL
GETTING ADVANTAGE)
•FUNDING FROM UN, UNESCO, CORPORATES
• HIGH POTENTAIL MARKET
• HIGH NO. OF CORPORATES & HIGH CSR
FUNDING
• MORE NO. OF NGOS
DRIVERS, BARRIERS, ENABLERS
SITUATIONALANALYSIS
Recommendations
Build Brand Awareness & Communications-- Partnering Media across Geographies-- Using Brand Ambassadors / Eminent Personalities for promoting the cause-- Motivating Organizations for CSR (Corporate Social Responsibility) activities (Use of Loyalty Cards)-- Use of Social Media
Sharpen Market Segmentation-- Segment Market according to the need of the child-- Different Pricing Strategies (Education Level)
Recommendations
Build Brand Awareness & Communications-- Partnering Media across Geographies-- Using Brand Ambassadors / Eminent Personalities for promoting the cause-- Motivating Organizations for CSR (Corporate Social Responsibility) activities (Use of Loyalty Cards)-- Use of Social Media
Sharpen Market Segmentation-- Segment Market according to the need of the child-- Different Pricing Strategies (Education Level)
Contd…
Creation of Open market for Suppliers-- Enhance competition-- Reduce Cost
Tighten Control Systems-- Keeping control over the Authority of ownership of the Product-- Partnering with affiliates such as volunteers and local NGO -- Transparency in activities & initiatives of OLPC at local level-- Using Affiliates (Volunteers, NGO’s & Local Private Companies) for Post -Deployment support & training
Contd…
Creation of Open market for Suppliers-- Enhance competition-- Reduce Cost
Tighten Control Systems-- Keeping control over the Authority of ownership of the Product-- Partnering with affiliates such as volunteers and local NGO -- Transparency in activities & initiatives of OLPC at local level-- Using Affiliates (Volunteers, NGO’s & Local Private Companies) for Post -Deployment support & training
•High Penetration across geographies through Local Affiliates/Partners•To consolidate to a systematic organizational structure •Promote cause through celebrities •Conduct awareness programs for masses•To cater untapped market to use economies of scale•Run the system without any financial support of any organisations• Brand OLPC to evoked set of people
•High Penetration across geographies through Local Affiliates/Partners•To consolidate to a systematic organizational structure •Promote cause through celebrities •Conduct awareness programs for masses•To cater untapped market to use economies of scale•Run the system without any financial support of any organisations• Brand OLPC to evoked set of people
ROAD MAP AHEAD
THANK YOU
TEAM MEMBERSSURAJ GOPAL (C)ABHILASH MENONABHAY SINGHRANJAN TRIPATHISHARIKH MOHD. SHAIKH
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