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Social Commerce keynote presentation and the 2012 Gift Card, Voucher Code and reloadable Summit.By http://www.iirusa.com/
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Social Media into Revenue Convertors
Social Commerce
“Please feel free to Tweet @wvrknight during this session”
Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of Gloople
20 years Retail Experience5 years Social Media
International Business
Social Media for Business
Online store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
Blippar
Buffer
Social Media Explained
Social Success
Find Social forums, blogs, social sites & groups
Tune in – Listen to the conversations. Set up Google alerts, join groups and forums, use LinkedIn, follow Twitter conversations
Socialise your CRM – Integrate social profiles
Track social-driven sales – measure the return on your social investment
Social Sales
Social Success
Listen and monitor - Brand, Market and Competition
Start dialogues – come out and meet people
Identify influencers – let people inside, through blog posts, tweets
Make it easy for people to share your content – social commerce trust
Use tools that share best practice
Social MarketingSocial Sales
Social Success
Engage with customers offer a support channel for their issue
Encourage ‘one and done’ fast response to tweets & Facebook
Automate social listening
Maximise your knowledge make it easy for customer-facing people to access your expertise
Social-enable your online support portal – rewarding users who help other users Integrate all channels
Social Customer ServiceSocial MarketingSocial Sales
The Big News
Influence Search Rankings
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article
Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
The Big News
What we share Matters
Over 90 million people are already using Google+
Influence Search Rankings
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article
Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
LEAD Strategy
LEAD: LISTEN
Experiment
LEAD: LISTEN
LEAD: EXPERIMENT
Best Practice
Advice: As an expert you should offer advice
Share: Article, link information that aligns with your business
Engage: Industry. Follow them, re-tweet, engage in conversations
Have fun: Be funny - send links to relevant funny articles
Special Offer: Send information about a special offer, promotion, event
5 a Day
1 Post a Day
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to online article
Add Value: Talk around the business and add value to your audience
Competitions & Polls: Find out what your customer want
1 Blog a Week
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
Develop
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
LEAD: DEVELOP
Social Commerce Defined
F-commerce
Converse f-store UK Sell from within the wall
2,789 Likes, 256 Comments
Facebook Credits
Plink
Hallmark – Tell Them
Mobile
Integrates the social network and the ecommerce platform.
Click on tweet purchase the featured items, add them to wish lists, or share the fact that they already own the items.
43% Through Mobile
T-commerce
Tweet Your Savings
#AmexWholefoods $20 Credit, Spend $75
Buy Me A Beer
Social Sharing
7 Social Media Top Tips to Take-away
Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into PR, email, direct mailing & advertising
Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track
CrowdsourceExpand your brand buy utilising pay-it-forward
Social CommerceConsumers connect where they buy & buy where they connect
Mobile Commerce Is your website is mobile compatible - HTML 5 or Responsive
SEOCreate your online voice & communication using your keywords
Social SharingGive your consumers the opportunity to curate
Consultancy / Training / Mentoring
Tell us What You
Think