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1 · CONFIDENTIAL
2 · CONFIDENTIAL
Making Mobile Count:
The Future of In-Store Promotions
Marina McKeever, Senior Director
VoucherCodes.co.uk, part of RetailMeNot, Inc.
3 · CONFIDENTIAL
RetailMeNot is the world’s largest marketplace for digital
coupons
4 · CONFIDENTIAL
In the UK we operate VoucherCodes.co.uk
5 · CONFIDENTIAL
3.3m app downloads
50% of total site
traffic is mobile
£448.5m facilitated 2013
UK retailer sales
7.7m newsletter and alert subscribers
35k+ average number of vouchers displayed
each month
345k Facebook fans
5
#1 marketplace for digital
offers in the UK
6 · CONFIDENTIAL
We partner with the UK’s biggest brands driving sales
online & in-store
6
7 · CONFIDENTIAL
The online & in-store
landscape
8 · CONFIDENTIAL
›UK IN-STORE SALES 2012 - 2017
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
£-
£50
£100
£150
£200
£250
£300
£350
£400
£450
2012 2013 2014 2015 2016 2017
Retail eCommerce Sales In-Store Retail Sales In-Store Retail Sales as % of Total Retail Sales
Source: eMarketer (UK Retail Ecommerce Dec 2013)
Although the % of In-Store is falling
slightly, the overall amount is still growing
as Total Retail Sales increase
9 · CONFIDENTIAL
Increasingly, online/mobile will influence offline sales
2014: 33% of European retail sales
influenced by the web
2018: 44% of European retail sales
influenced by the web
10 · CONFIDENTIAL
Online growth high across Europe outstripping offline
growth
11 · CONFIDENTIAL
Increased smartphone
adoption
12 · CONFIDENTIAL
Smartphones are
changing consumer
behaviour
13 · CONFIDENTIAL
Sources: Forrester Research, Business Insider, 2013
55% UK adults carry a smartphone
14 · CONFIDENTIAL
3 feet
Smartphone users
are rarely more than
from their phones
15 · CONFIDENTIAL
40 times
The average consumer
checks their phone
every single day
Source: PayPal, 2013
16 · CONFIDENTIAL
80% prefer to shop in a
physical store
51% check phones
in-store
46% believe things are
cheaper online
Showrooming will remain a hot topic for retailers
17 · CONFIDENTIAL
So what does increased smartphone adoption mean for
retail?
1. Mobile browsing will increase
2. Customers are more accessible than ever
3. Revenue per visit and conversion will decrease
4. Consumers will become more price aware
5. Retailers will have more data than ever on their customers
6. Shopping will become a truly 24hr pastime
18 · CONFIDENTIAL
Mobile’s impact on high
street retail
19 · CONFIDENTIAL
But mobile also brings huge opportunities to store-based
retailers
1. Allowing better understanding of customers
2. Changing purchase behaviour
3. Creating loyalty with rewards
20 · CONFIDENTIAL
›CASE STUDY: THE BODY SHOP
21 · CONFIDENTIAL
›RESULTS:
Redemptions
50k New Customers
41k
22 · CONFIDENTIAL
Change behavior with location technology
73% more inclined
to buy
additional
products if
they received
a voucher or
promotion
in-store
Source: RetailMeNot and The Omnibus Company, April 2013
23 · CONFIDENTIAL
›MICRO-LOCATION COUPONS
24 · CONFIDENTIAL
›MICRO-LOCATION: AMPLIFY EXISTING CAMPAIGNS
25 · CONFIDENTIAL
›NEW OFFER TYPES: DIGITAL FLYERS
26 · CONFIDENTIAL
›ALTERNATIVE OFFER TYPES: SALES, MAGAZINE & TIERED
Tiered Sale Magazine
27 · CONFIDENTIAL
› IN-STORE MOBILE REDEMPTION OPTIONS
28 · CONFIDENTIAL
Thank you.
Any questions?