Getting Started with Social StrategyBy Cara Hawkins-Jedlicka

If you have questions

Tweet at me with the #askCarasocial

Questions to ask

• What are your goals?• How will you measure success?

• Who is your audience?• Interval vs External?

• What are your resources? • Who will create the content?

• What do you want your audience to do? • What is your call to action?

“Build it, and the will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.”

Seth Godin

Deciding on the Channel

• Your channel should match your goals, audience and resources

• Starting where your audience already resides will help.

• Don’t rush in, all channels all at once can be overwhelming

Facebook

• Good for building a community presence or to reach as broad a network as possible.• Page• Audience Facing/Public• Group• Invite only

Linkedin

• Good for if you are B2B or in another industry or role in which you can provide useful insights to people thinking about their work, seeking to make business connections, or looking for their next job• Page• Audience Facing/Public• Group• Invite only

Twitter

• Good for if you want to reach both men and women, especially younger ones. It is also particularly appealing to "information junkies" .

• Limitations• 140 character limit• Limited time a post appears

Instagram

• Good for if you have a visual aspect to what you do and what your audience is interested in. • Limitations• Does not support video over

15 seconds.• Is not great for quick updates.

“Content is not king, but a president elected by the votes of those whom it aims to rule.”

Raheel Farooq

• What makes good content?• Will people care?• What actions can they

take?• Do they want to pass it on?• What form will be most

effective?• Is it reaching the right

audience?• Can I get my audience to

produce content I can use?

“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”

David Ogilvy

Managing Social Media• Build relationships• Post regularly• Don’t feed the trolls• Learn from successes

and failures

“We must move from numbers keeping score to numbers that drive better actions.”

David Walmsley

Measuring Success• What metrics

measure if your goal was reached?

• Use the analytics that are made for that channel.

• Explore free tools like Iconosquare, Tweetdeck and others

Questions?

You can find me at: @Carabyrd (on Twitter & Instagram) www. Carabyrd.us