Jim VanOstenbridge – Solution Architect

Sean McGinnis – Solution Architect

Getting Started on YOUR Geospatial Strategy

We are here to empower you to…

• Understand what a geospatial strategy is

- It’s purpose

-Essential people and perspectives

-What you need to build yours

• Increase the business impact of your efforts

A Geospatial Strategy is a business-oriented

plan that defines how an organization will use

GIS to achieve its goals and desired outcomes.

The plan includes considerations of people, process, and

technology needed to meet priority goals and overcome

challenges.

Strategy’s Purpose:

To change the function and behavior of

an organization to deliver new value

Geospatial Strategy’s Purpose

Leveraging Geography & Location to

change the function and behavior of

an organization to deliver new value

Strategic Outcomes

•Coordinated Execution

• Improved Performance

•Common Results: Measurable Improvements in...-Productivity

-Profitability

-Efficiency

-Effectiveness

Exe

c &

Man

ag

em

en

tL

ine

of

Bu

sin

ess

IT

• Leadership

capabilities

• Management

capabilities

• Analytics

• Data Science

• Data pipelines

• Content integration

• Master Data

• Data Administration

• Workforce

capabilitiesStrategy

& Execution

Transforming the Geospatial Capabilities of an Enterprise

Transforming the Geospatial Capabilities of an Enterprise

Exte

rnal

Co

mm

un

itie

s

En

terp

rise

/

Inte

rnal

Partners Contractors Consumers

Geospatial Strategy’s Purpose

Leveraging Geography & Location to

change the function and behavior of

an organization to deliver new value

A Strategy is Built by and for People

• Goals of leaders

• Enabling people to work together better and differently

• Achieving outcomes, not just outputs

…Maximize Impact

Developing & Executing a Geospatial Strategy

ActUnderstand Plan

Revisit

What can you do?

Understand

• Assemble your team

• Engage across your organization

• Articulate your organizations’ goals and challenges

Plan

• Identify ways GIS can bring business value

• Create a plan that takes into account people, process, and technology

• Prioritize and sequence your work

Act

• Bring your solutions to life: prepare, implement, operate, and review each one

• Share your strategy and successes

• Revisit your strategy

Assemble Your Team

Executive SponsorChampion Technical

Leadership

Understand the

Business

Value Proposition

Justification for

Resources

What is the business impact of your GIS?

… and what does it need to be?

Individual

Team or

Department

Organization

Scoping Solutions

Processes, Workflows

Data,Apps & Technology

Skills• Dev, Ops,

Workforce

• Staffing

(in/out-

source)

InitialSolutionScope

High-levelCapabilities

Security, Service – Level

Requirements

ExecutiveSponsorEngagement

Challenges

Mandate forChange

Clarify key business units

Goals & KPIs

Coordination with IT Leadership and practices

How much clarity do you need to chart the path forward?

Building a shared understanding for all involved

Common Patterns of Use Categorize Capabilities

Mapping & Visualization

Understand locations and relationships with maps

and visual representations

DataManagement

Collect, organize, and maintain accurate

locations and details about assets and

resources

Field Mobility

Manage and enable a mobile workforce to collect and access

information in the field

Monitoring

Track, manage, and monitor assets and

resources in real-time

Analytics

Discover, quantify, and predict trends and patterns to improve

outcomes

Design & Planning

Evaluate alternative solutions and create

optimal designs

DecisionSupport

Gain situational awareness, and enable

information-driven decision making

ConstituentEngagement

Communicate and collaborate with citizens

and external communities of interest

Sharing & Collaboration

Empower everyone to easily discover, use,

make, and share geographic information

Capabilities → Applications → User Participation

Analysis

Data Science

Operational

AwarenessGIS Projects

Mapping

Field OperationsData Visualization

Imagery

Lidar

3DVector

Tabular

Real-Time

(IoT)

Big DataUnstructured

CAD / BIM

Drill down from capabilities into content

Data represents the work of

people and systems.

Determine sustainable and

scalable processes for content

categories…

• Foundational• Analytical

• Unstructured

• Collaborative

Everything to this point guides the technology design

Distributed Deployment

ArcGIS

Online

ArcGIS

Enterprise

What is the simplest technical

landscape that enables people to

work together?

Design for categorical functionality first.

Ensure non-functional, policy and

service-level requirements are met.

• Availability

• Responsiveness

• Scalability

• Disaster Recovery

• Security• …

Environment isolation

• Production

• Staging

• Development

Replicate

Portal

Solution implications for skills

• The scope of each solution indicates the skills people must possess for…

- Solution development

- Fundamental development/innovation skills

- Development, testing, and deployment practices must be aligned with IT

- Anticipate governance of the solution portfolio

- IT Operations

- Deployment includes transition of practices to IT operations staff

- Workforce implementation and adoption

- Do not underestimate the effort required to achieve sustainable adoption

Prioritizing and Sequencing Solutions

• Which solutions will introduce essential

changes to achieve business goals?

- Might be out of sequence from expressed interests

- Balance small and large projects

- Set a visible cadence of delivering value

- Attend to implementation, support, and

maintenance for a growing portfolio

- Sustain justification of solution development

resources

Calls to action for your Geospatial Strategy…

• Engage and understand the leaders and business units you serve, align with IT.

• Take a business first approach to guide people, processes, and technology design

choices.

• Consider the needs of solution development, operations, and your workforce.

• Document what you reveal, build shared understanding, guide investment.

• Plan for continuous value delivery.

• Establish effective governance: balancing control with empowerment.

Your Questions…

What we learned from you…

Summary – Getting you started

• The definition and purpose of a geospatial strategy

• Engaging with the right people and taking a business-first approach

• Business impact and solution details

• Solution prioritization and sequencing

• Increase the value of your work

So, do you think you can do this?

“Whether you think you can

or you think you can’t,

you’re right.”

Henry Ford

Print Your Certificate of Attendance

Print Stations Located in 150 Concourse Lobby

Tuesday12:30 pm – 6:30 pm

Expo

Hall B

5:15 pm – 6:30 pm

Expo Social

Hall B

Wednesday10:45 am – 5:15 pm

Expo

Hall B

6:30 pm – 9:30 pm

Networking Reception

Smithsonian National Museum

of Natural History

Download the Esri

Events app and find your event

Select the session

you attended

Scroll down to

“Survey”

Log in to access the

survey

Complete the survey

and select “Submit”

Please Share Your Feedback in the App

Thank You for attending!

Getting Started on YOUR Geospatial Strategy

Jim VanOstenbridge – Solution Architect

Sean McGinnis – Solution Architect

Getting Started on YOUR Geospatial Strategy