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Georgie Cooke
Gamification drives results. And we’ll prove it…
How do you feel about gamification?
How do your stakeholders feel about gamification?
Why?
• Is it adult enough?
• Is playing really the same as learning?
• Aren’t some subjects too serious for games?
• Isn’t it really expensive?
• Doesn’t it take ages to build?
• Does it get results?
Does knowledge retention worry you?
Knowledge retention after passive eLearning
When gamification is used right…
• Grab attention
• Increase engagement
• Drive results
Stephen EvansRetail Learning Academy
ManagerBoots
“Every year we traditionally rely on 20 minutes page-turner e-learning, we wanted something completely different this year to reinvigorate and reenergise how people feel about our L&D Christmas offer...
..we set Mind Click quite a difficult challenge to do something wildly different to what we have done historically.”
Grab attention
Design secrets:
• Prioritise impact
• Be unpredictable
• Make it challenging
Increase engagement
Design secrets:
• Give learners choice
• Add an element of risk
• Encourage healthy competition
Drive results
Design secrets:
• Don’t forget adult learning principles
• Keep activities relevant
• Embrace failure and repetition
Stephen EvansRetail Learning Academy
ManagerBoots
“The game has really changed the way people feel about training and L&D in our stores, there was almost a palpable sense of excitement.
I’ve never had so many people approach me to discuss a piece of learning and how it made them feel”
Didn’t it cost loads and take ages?
6 week timeline
Low budget
Now…How do you feel about
gamification?
Demo Zoneuntil 3.15
Over to you for questions…