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@MATSBJORK
@MATSBJORK
RELATEDNESS
AUTONOMY
MASTERY
PURPOSE© Andrzej Marczewski - http://gamified.uk/gamification-framework/the-intrinsic-motivation-ramp/
@MATSBJORK
@MATSBJORK
GAMIFICATION
LOYALTYAND
@MATSBJORK
GAMIFICATION
LOYALTY
CAN
DRIVE
?
@MATSBJORK
GAMIFICATION
LOYALTYDRIVE
DONE RIGHT
WILL!
@MATSBJORK
WHY© Simon Sinek - https://www.startwithwhy.com/
@MATSBJORK
LOYALTY SYSTEM
REWARD SYSTEM
VS
@MATSBJORK
VS
INSPIRATION
MANIPULATION
@MATSBJORK
AQUIRE
ACTIVATE
RETAIN
REVENUE
REFERAL
PURPOSE
VALUE PROMISE
EXTRINSIC
MASTERY +
AUTONOMY
NO
REBATES!!
SOCIAL
RELATEDNESS
TRIGGER
FREE
LUNCH
CHANGE UP
OFTEN
VOUCHERS
+ REBATES!!
SOCIAL
IF POSSIBLE
LOYALTY REWARD
@MATSBJORK
@MATSBJORK
