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[Retail management]Lecturer: Ms. Roseti Rosa
Class: MKT 13 – 9C (Marketing)The London School Of Public Relations – Jakarta
1, Franklin Michael2, Muhamad Alifiyani
3, Mochamad Rizky Hidayaturrajman4, Syarifah Rahmani
5, Widyanto Duta Nugroho
Cast:Claudia Novita Tanod (Marketing Manager)
Elshia (Sekretaris)
Femmy Rosaria (Direktur Operasional)
Widyanto duta Nugroho (Brand Manager)
Wita Dewi Widiastuti (Public Relations Manager)
Soundtrack:Daftpunk (Technologic)
Good night Electric (Technology)
Producer:Widyanto
Storyboard:Wita & Claudia
Paper:Rifka Pakaya
Camera:Femmy, Claudia & Widyanto
Property:Widyanto & Claudia
Editor:Widyanto
Software Video Edit:Corel VideoStudio X4 Pro
Cast:Claudia Novita Tanod (Marketing Manager)
Elshia (Sekretaris)
Femmy Rosaria (Direktur Operasional)
Widyanto duta Nugroho (Brand Manager)
Wita Dewi Widiastuti (Public Relations Manager)
Soundtrack:Daftpunk (Technologic)
Good night Electric (Technology)
Producer:Widyanto
Storyboard:Wita & Claudia
Paper:Rifka Pakaya
Camera:Femmy, Claudia & Widyanto
Property:Widyanto & Claudia
Editor:Widyanto
Software Video Edit:Corel VideoStudio X4 Pro
MisiUntuk pelanggan Best Denki: menawarkan layanan dan produk, dan dengan meningkatkan kualitas hidup mereka dan gaya hidup.Kepada karyawan Best Denki: mengembangkan untuk potensi sepenuhnya dan memimpin mereka untuk masa depan yang lebih cerah.Untuk mitra bisnis Best Denki: untuk mengembangkan dan menyediakan produk yang lebih baik dan pelayanan untuk pertumbuhan bersama kami. VisiUntuk menjadi pengecer listrik dan elektronik di wilayah ini-operasi jaringan ritel terbesar, memberikan jangkauan terluas dan terbaru dari produk dan menjadi megastore listrik dan elektronik lebih disukai.
Cabang Best Denki di Indonesia:1. Best Denki Shoppings, Home Appliance Central Park, 1st Fl Unit 201Jl. Let. Jend. S. Parman Kav. 28, Jakarta 021- 56985434 2. Best Denki Shoppings, Computer Grand Indonesia East Mall Lt. 3A, Jl. MH. Thamrin No.1Jakarta 10130 021-23580065 3. Best Denki Shoppings, Camera Mal Kelapa Gading V Lt. 2Jl. Boulevard Raya Kelapa GadingJakarta 14240 021-45855051
4. Best Denki Shoppings, Audio & Video One Pacific Place Lt. 3, SCBDJl. Jend. Sudirman Kav. 52-53 Lot 3 & 5Jakarta 12190 021-57973155 5. Best Denki Shoppings, Computer Jl. Pluit Indah Raya,Pluit Village Lt. 3 Shop unit 3-62Jakarta Utara 14440 021-6683909 6. Best Denki Shoppings, Camera Mal Senayan City, Lt. 4, Jl. Asia Afrika Lot. 19Jakarta 10270 021-72781100
Tampilan tata letak toko Best DenkiMal Senayan City, Lt. 4, Jl. Asia Afrika Lot. 19
Promosi Media Cetak Best Denki
Promosi media website jejaring social twitter.com Best Denki
Promosi media website Best Denki
Promosi media website jejaring social facebook.com Best Denki
Flash Memory
Printer
Fax
Watches
A4 PAPER
Translator
Camcorder
Toys
Digital frame
HD Drive
Software
Consol
Memory card
Accessories
Camera
Camera Accessories
Laptop
Dishwasher
Cooker
Dryer
Foot Massage
Hair Dryer
Hair Straightener
Shaver
Trimmer
Kitchen Appliances
Microwave
Fridge
Freezer
Vacuum
Washer
Air Conditioner
Massage Cushion
Heater
Air Purifier
Baby Care
(Arms & Wrist) Body Composition
Blood Pressure Monitor
Pedometer
Thermometer
Normal & Electric Tooth Brush
Epilator
Hair Styler
Gas Burner
Stand By Light
Massager
Manicure & Pedicure Set
Foot SPA
Cables
Battery Charger
Batteries
Hair Remover
Back Cushion Massage
Cables
Compact Clipper
Hand and Foot Massage
Nail Polish Set
Wall Brackets
Home Theater
HIFI
Receiver
Portable DVD
LCD
DVD
LED TV
Plasma TV
HD Drive
Produk yang dijual Best Denki
3MA4TECHABBOTTACERAEGARDOARISTONASUSBABYLISSBANDAIBANDRIDGEBECBELKINBENQBLK N DECKBONEBOSCHBRAUNBROTHERCANONCASIOCHAMEXCHIGOCITIZENCOMPAQCORIOLISSCRAFFTDAIYODELLDELONGHIDENONDISNEY DURACELL
EDISONEDNETELECOMELECTROLUXEPROEPSONEUROTELEXPERTFANKLINFLIPFUJITSU GEGALAGENIUSGIBSONHAASHITACHIHOOVERHPHUMAXHYUNDAIIMATIONIPODJAKKSJVCKAZKENSINGTONKENWOODKLASSKODAKKRUPSKYOUEILABTEC LEICA
LENOVOLEXIBOOKLEXMARKLGLOGITECHM.RICHARDSMAXELLMAYTAGMEBBYMEDELMEMOREXMICROSOFTMIDEAMO-ELMOTOROLAMOULINEXMSINAJMNHENIKONNINTENDONORTONNUNUXSOCARINAOLYMPUSOMASOMRONORAL BOSIMOSRAMPALMA PALSON
PANASONICPATIOPENTAXPHILIPSPIONEERPLEOPORTPQIQ-POWERR/HOBBSRAYOVACREMINGTONREVLONROWENTARTCSAFETYSAMSUNGSANDISKSANGASSANYOSCHOLLSEAGATESEGA TOYSSEIKOSERVICESHARPSHEVAKISIEMENSSIGMASONYTAKARA TOMTAMRACTAMRON
TARGUSTDKTECHNICSTECK+LINKTEFALTESYTIGERTOKYOFLASHTOMYTOSHIBAUCVUNIVERSALVANSONVARTAVEETVI.SASOONVIVANCOW.HOUSEWILD BERRYWOW-WEEX-BOXXPERY AIRYASHICAYESYORKZANUSSI
Brand yang dijual di best denki
Details Best Denki
No. of Stores 6
Average store size 3500
Location (example) Senayan City
Size 4200
Store concept Brand corner & Catagorize
Store layout By category
Average sales 14M
Sales/m2 3.1jt
Empty spots None
PRODUCT
AUVI Complete
HAPP Complete, Small appliances very complete
DI Complete
IT Some major brands not available
Telco Only major brands but no local brands
Display Very good and neat
PRICING POLICIES
Cash 1 price policy
Installment 0%Bank partners BCA, Citibank, Mandiri, BII, UOB, BII, BRI, Stanchart, Mega, BNI, AMEX,
HSBC, Aeon
PROMOTION
Newspaper Ad Weekly on fridays
Catalogue None
Website None (international, Japan, Singapore and Kuwait
Flyers Yes by brand
Membership None
Product POP Yes complete
Regular POP Eye catching, price oriented detailed with program
Extendedwarranty Yes
Insurance Yes but will charge fee
HR
No. of SPG/M
Product knowledge Very good
Friendliness Very friendly, always approach customers first
Sales technique Good
Managercomment Experienced
Strength
AUVI, IT & DI
Good traffic
Weakness
Not strong in HAPP sales
Strong brand awareness
Thank you for your attention, ask us if you have any question......