The Business of Art & Design Program at the

SVHEC Innovation Center

brilliant demanding

tasteful obsessive creative

disciplined loyal

arrogant genius

unyielding compassionate

jerk innovative

“...to develop creative and sustainable human capital to advance our region economically, socially, and culturally. ”

So what are we doing and why? (a brief summary for those who may not know)

Graphic Design Multimedia

Photography Audio & Video

Web Development Animation

Interactive Design !

Photographer $36,300

Graphic Designer $47,800

Film & Video Editor $63,600

* 2009 BLS

PRINT VIDEO WEB

Beginner, Intermediate, and Advanced !

Specialized Study Illustration, Photography, Interface Design,

Animation, Print Graphics, Videography !

Presentation, Multimedia, Photography throughout class after class

Cross Training

Manufacturing Processes Woodworking

CAD, CAM & CNC Technology Drafting

Physics & Engineering Design & Quality Control

Prototyping !

Computer-Controlled Machine Operator

$35,500 Production Manager

$55,000 Industrial Designer

* 2009 BLS

!

!

Small Projects !

Fast Successes !

Rapid Iteration !

Creative Exploration

as to why? because we’re skating.

‘I skate to where the puck is going to be, not where it’s been.’ ~Wayne Gretzky

Routine labor and tasks will be increasingly automated and/or outsourced

!Multiple jobs will be the

norm, not the exception !Creative capital and the ability

to innovate will be increasingly important to competitive advantage

!‘The MFA is the new MBA’

June 2008

Stanford d.School

“YOU REALLY CAN DESIGN A SPACE

FOR INNOVATION.”

Text“...informal

collaborative and relaxed

spaces...”

Stanford d.School

VPI CAUS

AWFS 2011 Fresh Wood Competition

1st Place

AWFS 2009 Fresh Wood Competition

1st Place

Martinsville Speedway Trophy

New York City 2011

New York City 2010

Ireland, Letterfrack + Virginia Tech

Daniel Pink at Longwood

Daniel Pink at Longwood

Sir Ken Robinson at IALR

so we’ve done well. where are we now?

Collaborative * Digital * Creative Innovative * Real World * Project-Based

Clint Johnson Product Design &

Development, Advanced Seminar,

Coordinated Internship

TJ Wells Art Foundations,

Computer Graphics, Web Design

Industry Certifications

Section Leader Heather Chipps

Digital Art & Design

Section Leader Jeffrey Owen Product Design & Development

VPI Graduate School + Stanford, Brown, Brandeis, & Longwood

VPI Graduate School + Stanford, Brown, Brandeis, & Longwood

Print & Production Services Lab Assistants

• equipment loans

• inventory control

• facilities coordination

• community project

assistance • training • data tracking

Beginning Spring 2012

08classes in original

Sincefall

ba&d programming

20+300enrollmentsrepresenting+280

+1400 credit hours

“The big takeaway from the visit was that every detail of the Innovation Center inspired creativity...with cool stuff like they have in South Boston...we could create a

top notch facility here...”

well, where are these things going?

All you can do, like a farmer, is create the conditions under which they will begin

to flourish.”“

All you can do, like a farmer, is create the conditions under which they will begin

to flourish.”“

~ Sir Ken Robinson, PhD

Thank You