Publishing in a Digital AgeHOW TRADITIONAL PUBLISHING IS

LEVERAGEDMICHAEL CAIRNS

INFORMATION MEDIA PARTNERS

www.personanondata.com

www.infomediapartners.com

www.mywire.com

This document was prepared by Michael Cairns, who performs the Management Consulting business of Information Media Partners in the United States. This document is supported by a verbal commentary contained in the notes section of this presentation. Without that commentary, this presentation would represent an incomplete and misrepresentation of this work. This document is covered by a Creative Commons license. This presentation may be used with attribution. Some of the images used in this document are not the property of either Michael Cairns or Information Media Partners and their ownership is noted in the pertinent notes section. Contact: Michael.Cairns @ Infomediapartners.com.

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Change

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Change leads to

Opportunity

Image: http://www.success.co.il/knowledge/images/History-Historiographies-Glass-of-water.jpg

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What Business is this ??

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$25 Billion

$35Billion

$150Billion?

$500Billion?

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What’s a BusinessDriver ?

Community

Network

Choice

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The Network Effect

Defined Schedule > On Demand

when, where, how, what, and with whom

Passive > Interactive

Message > Experience

Content Push > Content Pull

Content Locked > Content Shared

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I am a Mini Media Mogul: I make choices

Of Internet Users:45% will or have started a blog75% read blogs80% watch video online55% Created a social network profile50% Downloaded a podcast40% Subscribe to RSS

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What does it

all Mean

?

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What’s the platform Kenneth ?

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Four Elements Integral to the Platform Approach

Branded Content Vertical

Workflow Solutions and Technologies

Common Taxonomy and Ontology

Consistent Revenue Model

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“So our excitement about the new platform is that one, we are able to bring

tremendous feature functionality to the user, whether it is the

researcher or the end user, and two, we are able to give them capability that everyone is after”

Judy Vezmar CEO LN Europe

Quote: Information Today

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Would you like to play in a market 4x as large?

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The LexisNexis Model

Global Application of Platform and ContentGlobal Application of Platform and Content

Secondary Legal ContentSecondary Legal Content

Primary Legal ContentPrimary Legal Content

News & Business ContentNews & Business Content

Public RecordsPublic Records

Company & People InformationCompany & People Information

PracticeManagement

Litigation CorporateCounsel

Risk Management

Research

ClientDevelopme

nt

Image: http://www.aleelaw.com/resources/legal_sm.jpg

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Global Application of Platform and ContentGlobal Application of Platform and Content

Pre K Grade ContentPre K Grade Content

K – 12 ContentK – 12 Content

College ContentCollege Content

Supplemental & Advanced DegreeSupplemental & Advanced Degree

Vocational & College Prep Vocational & College Prep

Assessment InterventionRemediation

CourseManagement

School Administration

Teacher/Faculty Support

An Education Model

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Your New Customer Experience

Utility

Integration of content and applications

Broad productivity and workflow benefits

Internal and external process integration

Stats

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Competitive Superiority

Competitive Superiority

Strong Client Relationships

Growth & Margins Growth & Margins

Focus On Customer

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600,000 titles in six years

A model in trade?

2121

Oh, that thread……

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In An Age of Digital Publishing

Publishing In A Digital Age

OR

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Thank You

Connect on Linkedin:Michael.Cairns@

Infomediapartners.com

Blog: personanondata.blogspot.com

infomediapartners.commywire.com

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Influence and Inspiration

What’s Next In Media – Neil Perkin, Only Dead Fish http://neilperkin.typepad.com/

Future Web Trends, Innovation Series – Matthew Buckland www.matthewbuckland.com

Universal Mccan International Social Media Research Wave 3.0 http://www.slideshare.net/mickstravellin/universal-mccann-internati

onal-social-media-research-wave-3

Garr Reynolds: http://www.presentationzen.com/

Marta Z. Kagan, Social Media Bonafidemarketinggenius.com

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About

Michael Cairns is Managing Partner of Hoboken, NJ based Information Media Partners a business strategy consulting firm and he is currently serving as Entrepreneur in Residence at a start-up content business named Mywire.com.  His career spans a wide range of publishing and information products, services and B2B categories and his years spent as a line-operating executive have largely been with brand name publishing companies such as Macmillan, Inc, Berlitz International and R.R. Bowker.  For the past decade he has led revitalizations and turnarounds as a CEO or business strategy consultant particularly as President of R.R. Bowker.

Michael’s work experience also includes senior roles in the Entertainment, Media & Communications practice at PriceWaterhouseCoopers (where he worked on engagements at major media companies such as Simon & Schuster, Thomson Learning, Reed Elsevier, Ogilvy & Mather, Interpublic Group and Turner Broadcasting).

Michael has been a regular participant in industry trade groups and was a board member of the Association of American Publishers and the Book Industry Study Group. In addition to his responsibilities at R.R. Bowker, Michael also served as Chairman of the International ISBN Executive Committee where he orchestrated significant changes in organization and funding.

Michael has an MBA from Georgetown University in Finance and a BA from Boston University in European History.  He has lived in five countries and traveled to more than 40, is an avid runner having completed 14 marathons, is always reading and writes a popular blog about the publishing industry.