Food and Advertising

Thrive.

NSCI 101 – Issues in Science:Food and Agriculture

Dr. Greg PillarAssistant Professor of

Environmental Science and Chemistry

Health Claims

Health Claims

All Natural

No Trans Fats

Made with Whole Grains

Made with Real Fruit

No Added Sugar/Low Sugar

Health Claims

Food and Advertising

The Henry J. Kaiser Family Foundation – Study• 3 age groups (2 – 7, 8 – 12, 13 – 17)• Nielsen data (top 10 networks)• 1 week of content (6am – midnight)• All genres

Henry J. Kaiser Family Foundation


The Henry J. Kaiser Family Foundation – Study• 1,638 Hours of TV• 8,894 food ads• assessed 35 different variables• Type of food• Target audience• Type of appeal used• Specific health claims




















Food Labels

Food Labels

Education

Food and Advertising