Focus group

Our target audience ranges from a wide demographic of 16 to 30 year olds with a passion for romantic dramas however the students we used in our focus group viewing of our trailer range from the ages of 17-20 from various ethnic backgrounds. We asked a total of 14 questions after the viewing.

1. What do you think the genre of our trailer is?2. Was our trailer easy to understand?3. Did our trailer intrigue you?4. What about this trailer appealed to you?5. What was the most memorable scene?6. Do you think our trailer was a success?7. How did the trailer make you feel?8. Would you watch it again? Why? /why not?9. Are there any improvements that you think we should have made?10. Is this a product that you would consume and spend money?11. Do you relate to any of the characters?12. How effective do you think our poster and magazine are?13. What is it that you like about it?14. How effective was the editing?

Our response from these students on our trailer varied however when asked whether the genre of our trailer was easy to identify and understand based on what they had seen they all answered yes. When asked what appealed to them about our trailer the general response we got from them was the intrigue and suspense created by the affair our main character (Somer) had with her co-worker Shakeel and how they would have liked to know what had happened to her and her husband. In relation to whether our focus group would watch out trailer as a real movie the general response from them was yes that they would spend money and watch our movie.

We then went on to ask our focus group if there are any improvements that they would make to our trailer the responses we got were:

Sound could have been better and louder More dialogue between characters Change the title of the movie Narrative could have ben clearer they could have gotten to know the

characters better Ancillary tasks

Cutting out of the photographs More photographs taken at the embankment for the magazine cover.