Royal Canin Re-BrandBy Samuel Preston

Why I Re-Branded Royal Canin?• It’s not a well known brand.• Nobody knew what Royal Canin was just from the logo.• The logo was bland & no one found the brand aesthetically

pleasing to the eye.• It had no connotations of pets.• Had Connotations of an upper class brand.

Initial research conducted.• Created 20 paper questionnaires: I wanted to know how the brand

looked, what they liked / disliked, their basic knowledge of the brand and the audiences demographics.• Conducted a focus group with 20 people: I ask their opinions on the

Royal Canin logo and their thoughts to it.• Conducted my own research: I wanted to have a background of the

brand and their existing product line.

This is the old logo before my re-brand

Final three logo designs

Any Questions about my designs?