Welcome To Our Presentation

Group Name

BLUE STARS

Our Teammates are….

FORHAD HOSSAINID:141-11-702

FAISAL AHMEDID:141-11-732

XYZ

AgendaIntroductionMission and Vision statementPorters Five Force AnalysisSWOT AnalysisBCG MatrixActivities at SBU level, corporate

level and product level.

INTRODUCTION

Bangladesh consumer goods company based

Owned by Anglo-Dutch company Unilever. 67% shares.

Established in the year 1933. Lever Brothers Ltd.

Largest FMCG company of Bangladesh.Manufactures products in 20 consumer

categories such soaps, teas, detergent, shampoos etc.

Products of BUL

Personal wash: Lux, Lifebou, Liril, Hamam, Moti, Dove, Pears, Rexona.

Laundry: Surf Excel, Sunlight, WheelDish wash: VimDisinfectants: DomexFood: Kissan, Annanpurna, Knoor soupsTea: Brooke bond, Lipton, Taj mahal.Oral care: Pepsodent, Close-upHair-care: Sunsilk, Clinic.Beauty products: Fair & Lovely, Lakme, Ponds,

Vaseline.

Mission and vision statement

Mission Unilever’s mission is to add Vitality to

life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

Vision To earn love and respect of India, by

making a real difference to every Indian.

Strategies followed by BUL Corporate level strategy Takeover Joint ventures Organic growth Integration. Add spending and sales promotion Investors interest.

SWOT analysis Strengths Strong brand portfolio, price quantity

and variety. Innovative aspect. Presence of Established distribution

networks in both rural and urban areas. Solid base of the company. Corporate social responsibility.

SWOT Analysis

Weaknesses “Me-too products” which illegally mimic

the labels and brands of the established brands.

Strong competitors and availability of substitute products.

High price of some products. High advertising cost. Low level of exports.

SWOT Analysis

Opportunity Large domestic market- over a billion

population. Untapped rural market Changing lifestyle and increasing

income level i.e. increasing per capita income of consumer.

Export potential and tax and duty benefits for setting export units.

SWOT Analysis

Threats Tax and regulatory structure. Mimic of brands. Temporary slowdown in the economy. Removal of import restriction. Competition from small brands.

BCG Matrix

BCG Matrix

` DOGIt has a small market share in a mature industry. A dog may not require substantial cash because dogs have low market share and a low growth rate and thus neither generate nor consume a large amount of cash.

QUESTION MARK (Problem Child)

It has a small market share in a high growth market. Question marks are growing rapidly and thus consume large amounts of cash, but because they have low market shares they do not generate much cash. It has the potential to gain market share and become a star, and eventually a cash cow when the market growth slows.

Bcg matrix

STAR It has a large market share in a fast growing industry. Stars generate large amounts of cash because of their

strong relative market share, but also consume large amounts of cash because of their high growth rate.

CASH COW It has a large market share in a mature, slow growing

industry. As leaders in a mature market, they exhibit a return on

assets that is greater than the market growth rate, and thus generate more cash than they consume.

Such business units should be "milked", extracting the profits and investing as little cash as possible.

PORTERS FIVE FORCE MODEL

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