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BCG Matrix

Boston Consulting Group Matrix (BCG Matrix)

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Page 1: Boston Consulting Group Matrix (BCG Matrix)

BCG Matrix

Page 2: Boston Consulting Group Matrix (BCG Matrix)

BCG Matrix of Unilever

Lux(Star)

ClearQuestion

MarkSurf Excel

(Cash cow)

Energile

(Dog)Gro

wth

O

pp

ort

un

ity

Market Share

Page 3: Boston Consulting Group Matrix (BCG Matrix)

BCG Matrix of Colgate-Palmolive

Colgate Herbal

(Star)

Palmolive

Question Mark

Colgate Salt

(Cash cow)

Brite(Dog)G

row

th

Op

port

un

ity

Market Share

Page 4: Boston Consulting Group Matrix (BCG Matrix)

BCG Matrix of Nestle

Mineral Water

(Star)

Noodles

Question MarkMilk

Pak(Cash

cow)

Milk Pak Cream(Dog)G

row

th

Op

port

un

ity

Market Share