New Jersey Nets

By: Chad Hamilton2nd Hour

Sports Marketing Final

League and Conference The New Jersey Nets

play in the National Basketball Association

There are 30 teams They are in the

Eastern Conference That involves 15

teams They are almost last

in their Conference Standings

Atlantic Division

The New Jersey Nets are in 4th place out of 5 teams in the Division

They have 19 wins and 43 loses and are 2 games out of last place

Current City Newark, New

Jersey Population:278,15

4 Largest city in NJ 68th largest city in

the U.S. 8 miles west from

Manhattan Home of Rutgers

University

Franchise Players

Deron Williams: Starting Point Guard• PPG: 21.3• RPG: 3.9• APG: 9.7• College: Illinois• Years Pro: 5

Brook Lopez: Starting Center• PPG: 19.3• RPG: 5.8• APG: 1.8• College: Stanford• Years Pro: 2

Coach and Owner

Avery Johnson: Head Coach• Named coach on June 15, 2010• Overall career record: 194-70 (.735)• Nets are currently 17-42 (.288)• Won coach of the year in 2005-06 • Fastest coach to reach 150 wins

Mikhail Prokhorov: Principal Owner• Owns 80% of team• NBA’s first non-North American

owner• Known as Russia’s richest man• Net worth about $9.5 Billion• Plans to move the Nets to

Brooklyn

Mission Statement

The New Jersey Nets mission statement is to always be one of the elite teams in the league, with class and performance on and off the court. To make as much money possible with having some of the most loyal fans that stay true to their team. Always turn the negatives into positives and never turn against one another.

Core Values

Create a winning environment Always put the fans first To make as much money as possible Never treat anyone with disrespect Turn the losing ways upside down Support one another Don’t be all about yourself be about

the Nets organization

How to re-build the Nets

The players and coaches need to realize that their jobs are not set in stone

Make the players work for playing time, but challenge one another to be the best they can

One person can not carry the team, they have to play together

Coaches have to have a positive attitude at all times to not show their players that they have given up

Coaching and Management Keys

Make an environment where the players want to come to work everyday

Make it fun-interact with the fans Talk to fans that come early to games Know how to win in key games Get the team to the playoffs Attract free agents to want to sign with

the Nets to make a better team

Primary Target Market The Nets main target

market is going to be males 20-40 years old

They love watching basketball

They have once played in high school but can no longer fulfill their dream of making it to the NBA so they pay money to watch men do it.

They are in the middle class

With steady jobs making around $40,000-$80,000 a year

They will go to games with the guys to get away from stress back at home

Secondary Target Market

A wife with kids active in sports

Her husband is working a lot and she wants to do something for the kids

They all love basketball, and are loyal fans to the Nets

She does not work or has a part time job

Her husband is the bread winner

Their family is in the upper to middle class

Types of products that target market consumes

Nike shoes

American Eagle Clothing

Shops at Meijer

Ford Cars

“-graphics” of Target Market

Demographics- both target markets will live in the suburbs of Newark with many neighbors surrounding them

Psychographics-Our target markets are very social and interact with others well. They present themselves with class and professionalism.

Geographics-They do not have any financial issues. They are good citizens of the United States and live their lives to the fullest.

2009-2010 Nets Revenue The Nets made a total of $89 million In 2010 the Nets franchise value was at

$312 million The Nets total ticket sales were at $26

million The salary cap in the NBA last year was

$58.68 million

Stadium-the “Prudential Center”

Located in Newark, New Jersey Opened October 25, 2007-Contract is up in 2012 Capacity: 18,711 Cost $375 million New Jersey Devils hockey team also plays there Fans and sports writers have nicknamed the stadium “The Rock”

Barclays Center in 2012

The team will be moving in 2012 to play in Brooklyn, New York and be called the Brooklyn Nets

It is a better market for the team to sell more tickets and make more money The estimated cost for this new stadium will be around $4.9 billion This stadium was designed by the architect firm Ellerbe Becket who has created 7

different NBA stadiums The Estimated capacity for the stadium is 18,000

New Uniforms!

Facts about the Economy

Unemployment Rate in NJ: 10.1% A total of 3.91 million New Jerseyans

remain employed Around 2,300 people in New Jersey lost

their jobs in December and 9,400 people lost their jobs in November

Median Household Income: $68,342-tied for highest in the country with Maryland

Consumer Price Index Price of oil per barrel

as of yesterday was: $104.56

In the next year, the price of oil per barrel is going to be $120

Average price of gasoline per gallon is $3.44

By the summer, the average price of gasoline per gallon will be up to $5

Promotion #1 (T-Shirt Shooter)

At half time of each home game the staff will be going out on the court to shoot t-shirts out with the teams logo on it

It will get the fans excited to get a free t-shirt with their favorite teams logo on the front

Promotion #2 (Scoreboard Race)

At a timeout during the game, there will be a race with animated Nets players on the big screen

Each player will represent a section of the stadium

Whichever section wins the race, they get a free 12 oz Coke at the concession stand

Coke will pay the Nets to do this advertisement so the organization will be making money

That’s all folks!