Upload
social-business-kits
View
317
Download
0
Embed Size (px)
DESCRIPTION
Facebook advertising intro to the big pictuer
Citation preview
Definitions
31
The Traditional Mental Model of Marketing (B2C)
32
First Moment of
Truth
Second Moment of
Truth
Stimulus
At shelfIn-store
Experience
The New Mental Model of Marketing
33
First Moment of
Truth
Second Moment of
Truth
Stimulus
Pre-shopping | In-store | In-home
At shelfIn-store
Experience