Google Marketing Bootcamp

Four Wonderful Ways to Use Facebook

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The 4 Wonderful Ways

1. It’s a place to Connect.

2. It’s a place to Build Communities.

3. It’s a place to Share Content.

4. It’s a place to Do Commerce.

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1. It’s a Place to Connect

1. Finding Friends

2. Maintaining Friend Lists

3. Have a conversation: Comment, Encourage, Ask & Answer Questions

4. Status Updates, Tagging People

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Finding Friends

• Searching for them

• Similar profiles, companies, groups

• Through Email

• Facebook suggestions

• Instant messenger contacts

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Maintaining Friend Lists

• Creating friend lists

• How to use your friends list

• Deleting friends list

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Have a conversation

• Comment, Encourage, Ask & Answer Questions

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Status Updates

• Tag People, Companies, Events, Page

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2. It’s a place to Build Communities

• Facebook Groups

• Hosting Events- Creating- Inviting- Managing

• Applications

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Facebook Groups

• More for personal use, smaller scale• Limited to 5,000 members• More permission control, ex. Approvals• Communicate through emails• Cannot host apps

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Hosting Events

• Creating

• Inviting

• Sharing– Post to profile, calendar

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Applications

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3. It’s a place to Share Content

• Sharing content from within Facebook

• Sharing content from outside Facebook

• Sharing Events

• Sharing Options

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Sharing content from within Facebook

• Videos, Articles, Events

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Sharing from outside Facebook

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Sharing Options

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4. It’s a place to Do Commerce

• Fan Pages- How to make an effective Fan Page

• Facebook Market Place

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Network with other platforms

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Provide valuable and regular content

• articles, guides, videos, pictures

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Have contests that require participation

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Principles of an Effective Fan Page

1. Network with other platforms- Your website- Youtube

2. Provide valuable and regular content- articles, guides, videos, pictures

3. Have contests that require participation

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Facebook Market Place

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The 4 Wonderful Ways

1. It’s a place to Connect.

2. It’s a place to Build Communities.

3. It’s a place to Share Content.

4. It’s a place to Do Commerce.