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Using Facebook to
Connect With Customers
Part 1
OutlineQuestions from Librarians
Introduction to Facebook
Uses for Facebook
Facebook for Personal Use
Summary / Conclusions
What is Social Networking?
A way to connect with friends, family and colleagues online
Websites that help connect you with people with similar interests to you
Online tools that keep connected to your customers and patron base
Keyword: CONNECT
Why Social Networking?
It’s where your patrons are
One place to keep all contacts
Email is not as popular as it used to be
A new way to deliver news and information
Social Networks & Your Patrons
Social Network Stats from PEW (Jan 2009)75% of online adults 18-24 have a profile on a
social network site 57% of online adults 25-34 have a profile on a
social network 30% of online adults 35-44 have one 19% of online 45 to 54 year olds have a profile 10% of online 55 to 64 year olds have a profile 7% of online adults 65 and older have a profile
http://www.pewinternet.org/PPF/r/272/report_display.asp
Why Facebook?Outreach opportunities
Virtual networking with librarians
Advertising opportunities
Your patrons are there! (or will be soon)
Facebook & Your PatronsExtremely popular
Most popular website among young adults (18-24)
More Facebook StatsMore than 400 million active users1
Facebook is the 4th most-trafficked site in the world2
More than 35 million users update their status each day, 60 million total status updates are posted daily1
More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week1
The fastest growing demographic is those 55 years and older3
1. http://www.facebook.com/press/info.php?statistics2. http://techcrunch.com/2009/08/04/facebook-is-now-the-fourth-largest-site-in-the-world/3. http://mashable.com/2009/07/07/facebook-users-older/
Your Library on Facebook
Your Library on Facebook
Your Group on Facebook
Your Group on Facebook
Facebook Applications
Facebook Applications
Facebook Applications
Let’s Get StartedLogin to your account
www.web2learning.net/facebook-101/signing-up
Update Your Profilewww.web2learning.net/facebook-101/signing-up
Find Friendswww.web2learning.net/facebook-101/friends-and-
groups
Set up your privacywww.web2learning.net/facebook-101/settings
Guide to the Facebook Homepage: http://www.facebook.com/#!/sitetour/homepage.php
Reading ListIT Professional says “No” & Phil Bradley Responds
http://tametheweb.com/2008/11/01/phil-bradleys-thoughts/
10 Privacy Settings Every Facebook User Should Knowhttp://www.allfacebook.com/2009/02/facebook-privacy/
Facebook 101http://www.web2learning.net/facebook-101
Facebook as a social search engine and the implications for libraries in the twenty-first centuryLibrary Hi Tech / 2008 / 26 (4) / pp. 540 - 556 / DOI: 10.1108/0737883081092088
Thank You
Nicole C. [email protected]
Slides: http://web2learning.net > click Publications & Presentations
