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TURNING COUNSELORS INTO
WINNING SALES REPS
WE NOW LIVE IN SOCIAL| MOBILE | DIGITAL ERA
#allthingsocial
UPSC/Govt. Jobs IIT/IIM/Medical Private Universities Skill Dev
A SHIFT IN HOW STUDENTS MAKE A CAREER CHOICE
1970’s-80’s 1990’s 2000s Today
THE WAY WE CHOOSE
COLLEGES & COURSES HAS CHANGED
FOR GOOD
Students & Parents have new expectations
EMPLOYABILITY
BRAND
SKILLS
Not Degree
Not Conventional Theory
Not Obscurity
A GLOBAL EDUCATION PHENOMENON
Have a marketing budget of more than
40% on Online medium
60%Have their own
dedicated counselor & marketing teams
Shifting from conventional offline advertising
to digital brand building
Have a strong active presence on
Google Search & Facebook
70% 80% 55%
THE BEST INSTITUTES HAVE REINVENTED THEMSELVES –
TOWARDS BRAND BUILDING &
COUNSELING
#edubrand
IN THE LAST 20 YEARS, 48% OF THE PRIVATE INSTITUTES HAVE DISAPPEARED
1990
Av. Life Expectancy was 40 years2010
Av. Life Expectancy is 15 yearsvs.
WHO SURVIVED THE MASS EXTINCTION ?
VIT UNIVERSITY From focus on Quality Learning to Skill based learning
“International Organization for Standardization 9002 certificate for three years & 3rd highest number of research papers among Indian Universities”
AMITY UNIVERSITY From focus on Degree to International brand exposure & curriculum
“In 2015 it operates international campuses across Dubai, Mauritius, London, Singapore & China”
SYMBIOSIS UNIVERSITY From focus on holistic education to a brand differentiation & employability
“More than 40% of the placements & internships happen in Symbiosis via its Alumni network & brand ”
FIITJEE From focus on test prep to a grassroot brand building & awareness
“Has been producing AIR top 100 ranks consistently from the past 15+ years”
MANIPAL,SRM, THAPAR, NIRMA, SASTRA
The few others who have kept evolving with the changing world
LOVELY PROFESSIONAL, ASHOKA, SHARDA, CHITKARA
The few new age disruptors
WHAT IS THE COMMON THREAD ?
THEIR COUNSELORS UNDERSTAND THAT STUDENTS WANT A
NEW ADMISSION EXPERIENCE ?
Real-time Presence
Social Engagement
Follow-up Guide
Right Communication Right Time
Counsel Advise
IT’S A NEW WAY OF THINKING ABOUT ADMISSIONS
AboutCourse
FEATURE BASED
About Student
VALUE BASED
VS.
THIS CHANGES EVERYTHING
MARKETING
SALES
BRAND
COUNSELORS
POSITIONING
Everywhere
Selling
Offline
Talking
Specific time
Where students are
Consultation
Online | Mobile | Social
Pitching
Periodic & Consistent
COUNSELOR ACTIVITY
Educate Counsel
Follow-up Admissions
#newagecounselors
Old world : REACTIVE
New world : PROACTIVE
TRADITIONAL ACTIVITIES
SALES ACTIVITIES
Bulk Mails, SMS, Cold Calls, Excel Sheets, Manual Lead – Assign | Track | Close, Edu
Fairs, Ad-hoc lead capture
Behavioral Qualification, Funnel at fingertips, Automated Periodic
Communication, Offline Lead Capture & Integrations, Auto Follow-ups, Decision
analytics
THAT’S WHY WE BUILD EXTRAAEDGE A unified Sales & Marketing solution for the education industry
ONE STOP LEAD DATA FLOW
AUTOMATED FOLLOW-UPS & REMINDERS
RIGHT COMMUNICATION @ RIGHT TIME
DATA & ABILITY TO TAKE DECISIONS
MARKETING ROI SALES ENABLEMENT
BENEFITS ACROSS ADMISSION TEAMS
MANAGEMENT
Take Sales & Marketing organisational decisions
based on actionable data
ADMISSION HEAD ADMISSION TEAMS
Grow admissons by making sales decisions
based on institute perforamnce
Use sales & marketing tools to become a winning sales professional
VALUE TOUCHPOINTS FOR INSTITUTES
Leads Aggregation Standardized Auto Communication
Auto Lead Assignment & Flow
Counselor Follow-ups
Decision Making Analytics
Search Leads & View Activities
Center Wise Hierarchy
Mobile First Approach
ExtraaEdge – Powers their Admissions INSTITUTES & UNIVERSITY
VOCATIONAL & TRAINING
ExtraaEdge – Powers their Admissions
COACHING
ExtraaEdge – Powers their Admissions
THE NEXT GENERATION SALES & MARKETING SOFTWARE
FOR EDUCATIONAL INSTITUTES
Abhishek Ballabh – Co-Founder [email protected]
www.extraaedge.com 9096073241/8888814120
