Extension Web Strategyand Update

• One Website• One Tool• Transparency• Collaboration• Penn State content• Social Web• Standards and Best Practices

Extension Web Strategy

• Extension.psu.edu is the front door• Discover and cross-promote related content• County websites provide unique content• Aggregate information automatically• Search engine optimization

One Website

• Plone content management system• Consistent branding out of the box• Largest Web community at Penn State• Local and world-wide support• Simple to use• Firefox browser to edit• Free!

One Tool

One County Template

• Obscure organizational structure• Academic Units vs Extension• Content based on topics• Blur county lines for content discovery

Transparency

• Multiple content contributors• Working together across the state• “Our” website vs. “my”• Empower everyone!

Collaboration

• What makes us unique?• Do what you do best• Minimize external links• Content is king

Penn State Content

• No longer a one-way street• Content has to be “social” friendly• Social referrals• Wisdom of your friends• Targeted advertisements• Share me!

Social Web

• Accessibility• Usability• Mobile devices• Keep it simple• Search engine optimization• Web Standards

Standards and Best Practices

Results?

Web Analytics: 2008 (July-Dec)

Web Analytics: 2009 (All)

Web Analytics: 2010 (All)

Web Analytics: 2011 (Jan-Mar)

County Website Visitor TrafficOnly 4 of 67 (6%) county websites are live in Plone.

Westmoreland, Clinton, Pike, and Tioga account for 17% of the other 63.

• Email: webservices@ag.psu.edu• More info and best practices:

http://agsci.psu.edu/communications/web

Questions?