Evergreen Natural

Markets-Case

Analysis!

Retail Management

Strategy

Case Facts

Kathleen Norton – CEO of Evergreen Natural MarketsHeadquartered in Boulder, Colorado Successful food retailer located in the Rocky Mountain region of the U.SApril 2012- Makes its 1st purchase outside its home territory: a 7-store natural foods chain in Las Vegas, Nevada

In 2011 – Achieved total annual revenues of $175 million and net income of $4.3 million

Improves the companies it purchases while retaining previous management

This strategy has succeeded due to the Evergreen formula :-

community knowledge common core values carefully developed control measures consistent operating principles

Evergreen Natural Markets Success!

Company’s approach towards Growth and Expansion.

While most companies seek to grow by re-

investing their profits back into their

businesses!

Evergreen acquired other

competing companies that

show potential of growing rapidly.

By Capturing

CompetitionRival Companies

Resources and Financial base

Wider scope and reach.

65% of Evergreen’s Sales

were from Perishables!

In Traditional Supermarkets,

Perishables accounted for only 40% of

Sales!

Differentiation

Through Quality and Service!

Personal Attention

paired with Superior offer- the Freshest, Best looking

and best Tasting

Products!

Personal Shopper Program!

pSp

Smaller Stores are benefitted through this

by-Injected capital

Administrative support

The acquired stores are allowed to maintain their functional systems and

procedures.

In this way, Evergreen owns the

stores but allows them to continue operating in the

same way. The slight modifications that are made include-

branding, change in sales approach, and other minor issues. Evergreen offers increased

investment opportunities. An advantage of working under a larger company that allows one to work without much competition from the outside.

Performance of Stores improves after being acquired by Evergreen!

Summing it up

This recent acquisition can allow the company to-

Arugula Grocers Acquisitions and Modifications !

Engage in Aggressive Marketing!

Modifications

Effective Communications

!

Modifications

Financial Status of the Store!

Changes in the Management Style- Improving human

resources- Maintaining the

local setting- Caring about the

welfare of the employees and

customers

So, Go Green!

Thanking You!

By,Soumya

Mukherjee