Evergreen Natural
Markets-Case
Analysis!
Retail Management
Strategy
Case Facts
Kathleen Norton – CEO of Evergreen Natural MarketsHeadquartered in Boulder, Colorado Successful food retailer located in the Rocky Mountain region of the U.SApril 2012- Makes its 1st purchase outside its home territory: a 7-store natural foods chain in Las Vegas, Nevada
In 2011 – Achieved total annual revenues of $175 million and net income of $4.3 million
Improves the companies it purchases while retaining previous management
This strategy has succeeded due to the Evergreen formula :-
community knowledge common core values carefully developed control measures consistent operating principles
Evergreen Natural Markets Success!
Company’s approach towards Growth and Expansion.
While most companies seek to grow by re-
investing their profits back into their
businesses!
Evergreen acquired other
competing companies that
show potential of growing rapidly.
By Capturing
CompetitionRival Companies
Resources and Financial base
Wider scope and reach.
65% of Evergreen’s Sales
were from Perishables!
In Traditional Supermarkets,
Perishables accounted for only 40% of
Sales!
Differentiation
Through Quality and Service!
Personal Attention
paired with Superior offer- the Freshest, Best looking
and best Tasting
Products!
Personal Shopper Program!
pSp
Smaller Stores are benefitted through this
by-Injected capital
Administrative support
The acquired stores are allowed to maintain their functional systems and
procedures.
In this way, Evergreen owns the
stores but allows them to continue operating in the
same way. The slight modifications that are made include-
branding, change in sales approach, and other minor issues. Evergreen offers increased
investment opportunities. An advantage of working under a larger company that allows one to work without much competition from the outside.
Performance of Stores improves after being acquired by Evergreen!
Summing it up
This recent acquisition can allow the company to-
Arugula Grocers Acquisitions and Modifications !
Engage in Aggressive Marketing!
Modifications
Effective Communications
!
Modifications
Financial Status of the Store!
Changes in the Management Style- Improving human
resources- Maintaining the
local setting- Caring about the
welfare of the employees and
customers
So, Go Green!
Thanking You!
By,Soumya
Mukherjee