•The first thing you relate to when talking about a magazine is the colour. Bright colours are often used

for young audiences or magazines trying to grab your attention.

•At the start of production my magazine front cover was very dull and dark colours but now I have

brightened it up and it looks more appealing and professional. It also fits with the target audience and

will stand out on the shelf. The magazine also attracts the audience with the playful and colourful fonts

that I developed during production.

•With all the cover lines I have added drop shadow to make the font look like it is jumping from the

page.

•The cover also attracts the audience with its free content and chances to win prizes in the monthly

competitions.

•Another way I attracted my audience with my front cover was the font as I have used is unique and

different which could make my audience be attracted to it as they may be bored of normal text and

may want something a bit different. The text I used was big, bold and bright to make it stand out above

other magazines.

•Other ways I addressed my audience with the front cover was having a skyline and a by-line. This

addresses the reader personally as they read the writing and encourages them to buy the magazine.

•The contents page is a more sophisticated as it has all the page information of the articles and what

page they are on.

•I addressed the audience in this article by featuring a bit of information on festivals. This addresses

the audience as my target audience is 16 to 25 and that is what interests them into reading the

magazine.

•Also with the contents page I kept the same colour scheme and font sizing and styling to create a

house style throughout the magazine that is unique to Amplify but has design elements of Kerrang.

•In my contents page I also addressed the audience by including a wide variety of different rock artists

and bands to appeal to the different audiences of rock and to widen the target focus of the magazine.

The content also attracts the audience due to the large variety of rock bands that appeal to different

types of rock music fans.

•I have also attracted the audience on the contents page by having a variety of images on the page to

demonstrate the wide variety of different content available in the magazine.

•Another way I addressed the audience was through the colour scheme as it addresses the needs of the

rock music fans as on the questionnaire they said that a house style was important and the same

colours and a small variety of fonts are used throughout to address the audiences needs.

•The use of the pull quote in the centre of the second page attracts the audience into reading the

article.

•Another way I addressed the audience was using an artist that is the target audiences age. This shows

a person that younger fans of rock can look up to.

•Another way I attracted the audience was at the bottom of the second page with the next issue

information. This entices the audience to buy the future issue and keep a loyalty to the music magazine

brand.

•Since I am aware of my target audience I needed to address them through the tone and register. For

my double page spread, the article is written in colloquial language to engage 16 to 25 year old readers

who are in my target group. I did not include any expletive language as it is not appropriate because

‘Amplify' does not want to promote this to their target audience who some are under the age of 18.

•Attracting the audience in the double page spread I asked lots of different questions to entertain the

reader and give them some information on the artist in question.