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Gabriella Bethell, Beatrice Yates and Ruth Fadairo

Evaluation question 4

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Page 1: Evaluation question 4

Gabriella Bethell, Beatrice Yates and

Ruth Fadairo

Page 2: Evaluation question 4

Nikon D3200 Camera

which filmed our

entire music video

MacBook Pro. Which

contained the images for

our projection

Projector

Ruth using the Mac

computer

Mac computer that

contained all the

necessary software

to help us create and

edit our music video

Page 3: Evaluation question 4

Gabriella using the

Mac computer

Beatrice using the

nikon d3200 to film

for our audience

feedback

Page 4: Evaluation question 4

Photoshop – this is where we created our

digipak and our magazine advert. This came

in useful as we created our video because it

helped us to stay in tune with the theme we

wanted to portray.

Page 5: Evaluation question 4

We created mood boards as a way to show the conventions of a house

music video and how they show that the artist/artists are usually wearing

bright and elaborate make-up, especially if they are female. The

colourful make-up matches the upbeat tempo of the song and in regards

to our video, we feel that our artist should follow this convention, as the

more unusual and vibrant the make-up, the more gripping and eye

catching the video will be.

Page 6: Evaluation question 4

Whatsapp – a way of communication that we

used was simply by text or whatsapp.

Fortunately for us each member had an I-

phone. This gave us access to iMessage and

also gave us the opportunity to have a free

way of communicating via iPhones. It also

allowed us to create a group message in

which we all could all work as a unit. These

were used to also store any vital information

needed,

Page 7: Evaluation question 4

Blogger – this is where we posted all our

work, allowing us to upload and embed

various pictures and videos we thought would

be useful.

Page 8: Evaluation question 4

Facebook, Instagram, Vine and Twitter – this

is how we showed our updates on the music

video.

facebook

instagram

vine

twitter

Page 9: Evaluation question 4

Google – we use this for research and

searching for other websites to use

Final Cut and iMovie – we used these to edit

our music video

Youtube – this is how we researched for

conventions of house music videos and we

also used this to upload our own music video.

Vimeo – this is where some of our video work

(prelim) is stored

Wikipedia – this is where we discovered the

history of our genre and of our chosen song

Google chrome and Safari – this is how we

accessed the internet

Page 10: Evaluation question 4

These various pieces of hardware and software greatly

influenced our project. By using these items we were able to

create lots of different effects, for example in Photoshop we

were able to edit the colour of our artist’s clothes and even

change the colour of smoke. These advancements in technology

helped to include more detail and structure into our project for

if not, we would not have been able to create these different

effects.

Without the help of the social networking sites Facebook,

Twitter, Vine and Instagram, we would not have been able to

show images of the progress for our music video, nor would we

have been able to gain extra publicity for our artist as social

networking is what is most viable for publicity by advertising

your music on it.

Without the use of Final Cut and iMovie, we wouldn’t have been

able to edit our music video, therefore no allowing us to be as

creative as how we were able to be. We would also have had to

be extremely selective with our filming which would have been

incredibly time consuming.

Page 11: Evaluation question 4

The Nikon D3200 is a HD camera, if we were to use a normal quality camera, the overall look of our music video would have looked awfully bland as the camera contained a responsive autofocus and super fast shooting speed in HD. We particularly wanted to use this model as it allowed us to switch the focus whilst retaining a high quality shot. As a group we all filmed different shots with help from others. Majority of the shots were taken upon a tripod in order to sustain a steady shot. However some steady handheld camera shots were used in awkward high or low angle shots.

For our digipak and magazine advert we also used the same camera to take shots.This was used on set to capture different angles/shots from our main camera to create a variety of footage. Whilst filming, a certain scene required lighting.

Using Youtube allowed us to upload our music video to a much bigger audience. It stops us from localising our video and allows it to be viewable to a worldwide audience, expanding our target audience. This website also allows people to comment on our video which gives us more audience feedback and how we would be able to improve in the future.