1. Question 1 In what ways does you media products use, develop
or challenge forms and conventions of real media products?
2. Vernallis After researching Vernallis theories for what makes
music video different to a film, my group and I have used frequent
edits in the editing process so that it keeps the viewer
interested. Our Music video also fits the disjuncture style
category, as there is no obvious narrative; there is a bigger focus
on stylistic features such as slow/ fast motion editing, as well as
the main focus being on the singer. 3. Goodwin Looking back at
Goodwins theory, I realise this has influenced my music video as
the main focus is on the singer as a narrator and character as the
artist looks directly at the camera as an extension of the
performance to try to engage the audience. Our music video also
makes use of repetition of certain scenes to make them familiar to
the audience. 4. Intertextuality Intertextuality of some mise en
scene features have influenced my groups video, especially to
relate to the target audience, through urban locations and rhythms
in other songs can highlight a specific genre. However we have
challenged the idea of intertextualising through rhythms, as we
edit on the beat of the base line, as well as often crosscutting in
terms of the lyrical rhythm. Pop videos and songs have a form of
closure; as the song ends it builds to a climax or to a constant
repetition before fading away. Our music video corresponds to this
as it is more heavily edited towards the end of the song as it
builds to a climax. 5. Similar artist inspirations Some of the
particular videos that have influenced our music video are dub-step
videos such as Datsik Fully blown, as we have used similar
stylistic features for editing as there is editing match cuts with
the singer/ character at the same distance away from the camera but
in front of a different background. This is in order to appeal to
viewers that like the dub-step genre and the visual style of this
genre. Also the female singer as the main focus in front of the
camera has been an influence by Jessie j and Azealia Banks so this
can relate to the target audience of young adult, females. As well
as Olly Murs and Azealia Banks in terms of locations to appeal to
viewers that live in urban locations. 6. Links to Similar artist
influences 1. http://www.youtube.com/watch?v=i3Jv9fNPjgk2.
http://www.youtube.com/watch?v=pOf3kYtwASo 3.
http://www.youtube.com/watch?v=vlaAhikR4Rg 4.
http://www.youtube.com/watch?v=j5dFe-WKuPs 7. How conventional is
your digipak and advertisement? I think my ancillary products are
very conventional as I have used the rule of thirds for my
advertisement in terms of the layout; the image takes up two thirds
of the advert and the other third contains information about the
artist, release date... Also I have made sure that the text is
clearly spaced out, in the same font and colour on both the digipak
and advertisement. 8. What conventions of both genres did you
decide to use? I have used intertextuality for my artist identity
to become familiar and recognisable to fans/ audience. I have
achieved this through repeating images of the artist, the graffiti
wall from the music video, as well as the same text style. The
graffiti wall promotes the urban genre of the artist. The close up
of the artists face with eye contact allows this new artist to
connect to the audience and they can recognise the artist's face.
The colours reflect the style of the artist as quite intense with
black and white, but with also a burst of colour that suggests a
more dance-music style. On the ancillary products, the artists name
is the text in the biggest size to stand out. Through this I have
followed all of the conventions of common ancillary products. 9.
Research for Digipaks and Advertisements I followed conventions of
ancillary products that relate to my artist. A couple of examples:
Black and white pictureRule of thirds Biggest font for artist name
Centrally aligned textColourful textRight hand side of digipak for
image 10. Which did you decide to challenge in some ways? In some
ways I have challenged the conventions of my artist's music genre
(dub-step/ garage) by putting a close up image of the artists face
on the ancillary products, usually this genre puts a focus more on
the music than the artist. However I feel this image is most
effective because I am trying to promote a new artist, so in order
to get the audience familiar with the artist initially I think that
this is necessary. 11. Final cut pro Images of influential videos/
ancillary compared to my own
