I demonstrated consistency throughout my ancillary tasks and main product. To do this, I made sure that similar framing and costuming of ‘evil’ Ieva was present.

The top right picture is a still from the trailer, where Ieva is coming down a brightly lit corridor; the bottom right shows a screenshot of the homepage for my website.

I feel that this was an effective technique to use as it makes clear a horror movie feel at the same time as allowing audiences to immediately understand that the products relate to one-another.

One key theme that was decided for my horror movie was the context of mental illness.

Throughout the trailer, this was emphasised through close-ups and intertitles that implied something going on in Ieva’s head. To show this in my poster, I photo-shopped a second image of Ieva inside her pupil, almost looking like it was trapped.

Consistency of this idea that the battle was being fought within again allows the audience to relate the tasks. Consistency is a key convention in the creation of the promotional package for any movie and I thought this was particularly effective as it also hinted at the film genre; psychological horror.

I also continued key conventions followed in the trailer for the horror movie in my ancillary tasks through using similar pictures in terms of framing, costuming and colours.

Although in this example, I changed the meaning behind the two stills, consistency was kept through colour.

Colour scheme was important when deciding to keep consistency throughout the texts.I tried to keep to a washed-out, dark pallet of greys, blues and cream colours.

By referencing the production logos throughout the ancillary tasks and the main product, I was able to show additional permanence, therefore linking the three together.

Baring in mind my chosen audience demographic and the impact technological advancements has had on them, I also made a mobile version of my website. As well as another way of promotion that was more compatible for the devices they are likely to view my website, I felt it worked well with the original website as it kept all the main features, such as font, the countdown to Halloween, and images.

Baring in mind my chosen audience demographic and the impact technological advancements has had on them, I also made a mobile version of my website. As well as another way of promotion that was more compatible for the devices they are likely to view my website, I felt it worked well with the original website as it kept all the main features, such as font, the countdown to Halloween, and images.