Evaluation 4Who would be the audience for your media product

Socio Economic + demographics 1. Age: 16 -20

2. Gender: both male and female but would appeal more to young females

3. Ethnicity : All but stereotypically Caucasian

4. Socio economic scale: E to B

Psychographics1. Activities/Interests/Opinion: listening to music both mainstream but strong

connection to indie i.e. The Smiths, going to concerts, thrift shopping, going out with friends, strong connections to social networking e.g. Twitter, Facebook, Instagram, Tumblr, social drinking, watching reality television.

2. Behavior: unpredictable, passionate, can be narcissistic/self-centered, sensitive struggles with finding themselves.

3. Values: Friendship, maturity, loyalty, anti-materialist, socialist

Audience Profile • Our target age is 15-25 for our film. It does not suite one particular sex but would most likely appeal to women more than men.

The sexual orientation and religion should not affect who sees the movie however there would be scene of a sexual nature and alcohol/drug use. Political affiliation would most likely be liberal  

• the target audience would get most of their information from the internet such as Facebook.• they would live in any city/town with a significant young population so that there would be a large potential audience pool• their socio-economic background is not an issue as it does not target to one background, the success of the film will happen with

enough disposable income to spend on film• Our film is about young people, and hope to reach out to all people from all background regardless of the level of education.• They may shop in from Asda to Waitrose• they would probably follow the latest trends, shopping at places like Topshop or urban outfitters- the film would appeal to people

like this as the costume of characters would be shown as very trendy/fashionable, but also shows a range in style and does not limit to only high-street brands as it would appeal to vintage dressers too

• they would likely go to restaurants such as wagamamas, yosushi, pizza hut, nandos• Vey limited, some may go and watch films in the cinema but most will watch films online• Online either through Netflix or Amazon or illegal websites such as putlocker.• they would watch/enjoy films of the indie genre, mostly coming of age stories as they are relate-able to young people, for

example: the perks of being a wallflower• favorite stars may include: Jennifer Lawrence, Miles Teller, generally actors under 25• favorite directors may be: David O'Russsel• the target audience would probably listen to indie or alternative music, as well as keeping up with more popular music (similar

genre music would be in the films soundtrack)• Depending of socio economic background could range in price, many uses Spotify and have subscriptions to Netflix so could range

from £5 to £25 each week