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CENTRE FOR STUDENT ENTREPRENEURSHIPGHENT UNIVERSITY, BELGIUMJOLIEN COENRAETS
ENTREPRENEURSHIP
Physiotherapy
EntrepreneurshipInnovation
mindset and skillset focusing on market opportunity and customer needs
mindset and skillset focusing on creative design and product
development to solve important problems
degree specific knowledge and skills
Innovation in physiotherapy with an entrepreneurial focus
Innovative, entrepreneurial physiotherapists will be flexible, resilient, creative, empathetic and have the ability to recognize
and seize opportunities.Based on an image from epicenter.stanford.edu
Creative
ENTREPRENEURIAL SKILLS
Innovative
ENTREPRENEURIAL SKILLS
Be different
ENTREPRENEURIAL SKILLS
Passion
ENTREPRENEURIAL SKILLS
Dynamic
ENTREPRENEURIAL SKILLS
Flexible
ENTREPRENEURIAL SKILLS
Empathy
ENTREPRENEURIAL SKILLS
ENTREPRENEURIAL SKILLS
See opportunities
Not afraid to fail
ENTREPRENEURIAL SKILLS
ENTREPRENEURSHIP IN PHYSIOTHERAPY
ENTREPRENEURSHIP IN PHYSIOTHERAPY
ENTREPRENEURSHIP IN PHYSIOTHERAPY
ENTREPRENEURSHIP IN PHYSIOTHERAPY
TEACHING ENTREPRENEURSHIP
ENTREPRENEURIAL EDUCATION
Lectures
Lots of theory
Scare them
Discourage them
Writing financial plans
ENTREPRENEURIAL EDUCATION
Realistic
Active
Intense
More than a business plan
Brings together entrepreneurs and students
Reflection
3 LEVELS OF ENTREPRENEURSHIP
Idea generation
Prototype creation
Commercializing product
3 LEVELS OF ENTREPRENEURSHIP
CreativityInnovationOut of the buildingCo-creation
3 LEVELS OF ENTREPRENEURSHIP
Guidance on ideaReal-life projectsCustomer testsLean startupSkills
3 LEVELS OF ENTREPRENEURSHIP
Practical guidanceFinancing and accountancyMarketing and salesLegal and administrationProductionBusiness model
LEARNING GOALS
Stimulate entrepreneurial vibe in students
Transfer knowledge and skills regarding entrepreneurship
Create new companies and make them grow
OUT OF THE COMFORT ZONE TEACHING
“Life begins at the end of your comfort zone.” – Neale Wash
OUT OF THE COMFORT ZONE TEACHING
DESIGN THINKING
DESIGN THINKING
WORKING MULTIDISCIPLINARY
CLASS METHODS
Scenario based learningCo-creation with end usersMultidisciplinary projectCreate prototypeCreate business planStart your own company in the courseLean LaunchpadGuest speakersVisit start-ups
CLASS TOPICS
Ideation / creativity / brainstormingBusiness model canvasLean startup Marketing and communicationCustomer experienceFinancingBusiness plan topicsPitchingCustomer discovery…
EMPOWERMENT
LITERATURE TIP
Teaching entrepreneurship, a practice-based approach
Heidi Neck, Patricia Greene, Candida Brush
Edward Elgar Publishing
LITERATURE TIP
Out of the comfort zone: new ways to teach, learn and asses essential professional skills
Lisbeth Borbye
Morgan & Claypool Publishers
[email protected]@JOLIENCOENRAETS
