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C H I N E S E M E D I C I N E
K . V A L L E Y X P E N A N G
H I S T O R Y
TRADITIONAL CHINESE M E D I C I N E
5000 YEARS
CHINESE IMMIGRANTS
SHENNONG’S
MATERIA MEDICA
EXCHANGED
CULTURE & KNOWLEDGE
B U S I N E S S
P O H A U N T O N G
HISTORY
BUSINESS PRODUCTS
S I M I L A R I T I E S &D I F F E R E N C E
FUTURE PLAN CUSTOMER
S I M I L A R I T I E S
D I F F E R E N C E S
BUSINESS ADVERTISING
SHOP LAYOUTPRODUCTS
&SERVICES
C O M P E T I T O R S
P O H A U N T O N G ’ SC O M P E T I T O R S
C O M P E T I T O R S
CHENG WOH & KEAN AUN HOE
C H E N G W O H M E D I C A L H A L L
STRONGEST 80 YEARS
500 FORMULAS BEST SELLING
BIRD’S NEST PACKAGED HERBS
P R O D U C T S
K E A N A U N HOE M E D I C A L H A L L
YEAR 1956 FAMILY BUSINESS
MAIN PRODUCTS TRUSTWORTHINESS
CORDYCEPS FLOWER BASED SOUP
P R O D U C T S
PENANG BAK KUT TEH
H U A H S H A N ’ SC O M P E T I T O R S
C O M P E T I T O R S
HAI-O EU YAN SANG HERBS N’ FOOD
H A I - O
YEAR 1975
PROFESSIONAL HERBALISTS
70 BRANCHES WIDE VARIETY
E U Y A N S A N G
PROMOTIONAL STRATEGIES1000 TYPES
300 RETAIL OUTLETSGLOBALLY
YEAR 1879
H E R B S N’ F O O D
YEAR 1981 SPECIALTYWIDE VARIETY
S T R A T E G Y
P O H A U N T O N G
ADVERTISING, SERVICES & PRICING
SERVICES & PRICES
H U A H S H A N
R E C O M M E N D A T I O N S
P O H A U N T O N G M E D I C A L H A L L
PROBLEM: LOCATION & ACCESSIBILITY
SOLUTION(S): - RELOCATION
- OPENING MULTIPLE OUTLETS
PROBLEM: BRAND AWARENESS & DISTINCTIVITY
SOLUTION(S): - ADVERTISEMENT
- OUTLET DISTINCTIVITY
SOLUTION(S): - MODERNISATION
- GROWTH OF THE FIRM
PROBLEM: COST OF OPERATIONS & PROFIT MARGIN
H U A H S H A N M E D I C A L H A L L
PROBLEM: PRODUCT VARIATION & DISTINCTIVITY
SOLUTION(S): VARIATION OF PRODUCTS & UNIQUE
PRODUCT SOURCING
PROBLEM: SKILLED LABOUR & TRAINED MEDICAL
PERSONNEL
SOLUTION(S): EXPANSION & TALENT SCOUTING
PROBLEM: OUTLET LOCATION & SIZE
SOLUTION(S): OPENING MULTIPLE OUTLETS
C O N C L U S I O N
W I N S !
HUAH SHAN MEDICAL HALL
