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AUTOMOTIVE WORKSHOPS
Group Members• Yip Xiaojung (0323852)• Leong Darren (0323645)• Alwin Ng (0323596)
• Chung How Cyong (0324152)• Kenneth Tan (0322482)• Ng Sheng Zhe (0323830)• Goh Jia Jun (0322302)
Analysis of 2 businesses in similar industries in different geographical location
Brief History of Automotive Workshops• Early car owners had to maintain
own vehicles•Rich owners had to hire drivers
• Then, standardized parts were used• Easier to repair & maintain vehicles• This caused the increase in the automotive workshop
industry
Places of Research
Within Klang Valley – Bandar Sunway, E.H. Auto Cares Service Centre
Outside Klang Valley – Malacca,Hock Tyre Services & Batteries Sdn. Bhd.
Within Klang Valley – Bandar Sunway,
E.H. Auto Cares Service Centre• Owner – Mr. Ng Chian Fain• 3 branches • Services provided – wheel balancing, vehicle repairs & gearbox
overhauls• Capital RM300k-350k• Revenue RM1.8mil• Customer Age Ranges from 40-50years old
Strategies used to compete with competitors• Provide good customer service• Price of goods and services are reasonable• Promote with advertisements on newspapers and Facebook page
Vast variety of engine oil and car parts.
A vehicle being repaired in the workshop
Outside Klang Valley – Malacca,Hock Tyre Services & Batteries Sdn. Bhd. • Branch owner – Ms. Joan Lim• 3 branches• The main products sold in the shop are tyres. They sell several brands
of tyres such as Silverstone, Toyo, Michelin, Yokohama and Kenda.• Also produces own brand for suspension – RedPhoenix • Revenue RM7mil
Strategies used to compete with competitors• Provide excellent customer service• Sets price of services at a reasonable price• Promote on the internet• Use up to date services and technology• Each branch has own specialty
Different types and brands of rims
Variety of engine oil, vipers and suspension
RedPhoenix, their own brand for off-road
vehicles suspension
Similarities in both businesses• Type of business• Shop lot location• Branches
• Main consumers
Differences in both businesses
• Competitiveness in location• Annual revenue
• Average number of customers (monthly)
Suggestions to both the businesses
• For E.H. Auto Care Service Centre• Provide greater quality and customer service• Treat customers better
Suggestions to both the businesses
• For Hock Tyre Services and Batteries• Hire more mechanics to cater for the overflowing customers• Produce a bigger and nicer signboard to attract more customers
Thank You!
Bandar Sunway Malacca