EMF 221Principles of Film and

Media ProductionContent and

PreproductionMaking Media, Chapter 1

The Primacy of Content

What is something you want to:

say

show/reveal

change

feel

Telling a Story

Story – in the broadest sense

Imagined events

Information

Message

Experience

What Your Audience Wants

Information

Entertainment

Experience

Your Role

Media artist – self expression

Media activist – change/action

Advertiser – influence/sales

Advocate – change opinion

Matching the Medium and the Message

Types of Programming

Methods of Production

Means of Distribution

Classifying Content

Fiction

Non-Fiction

Non-Narrative

The Production Process

Pre Production Proposal/the Treatment

Production

Post Production

Pre Production

• The Treatment

• Copyright (Legal Clearance)

• Budget

• Insurance

Personnel – Creative Management

Producers Executive Producer Co-Producer Assistant Producer

Directors Assistant Directors

Above the Line

Personnel - Production

Line Producer

DP (Director of Photography)

Technical Crew…

Below the Line

The Script

Screen Play

Shooting Script

Story Board

Flow Chart

Copyright

70 Years

Public Domain

‘Fair Use’ Classroom use – OK Festivals – NOT OK Youtube - ?