EMF 221Principles of Film and
Media ProductionContent and
PreproductionMaking Media, Chapter 1
The Primacy of Content
What is something you want to:
say
show/reveal
change
feel
Telling a Story
Story – in the broadest sense
Imagined events
Information
Message
Experience
What Your Audience Wants
Information
Entertainment
Experience
Your Role
Media artist – self expression
Media activist – change/action
Advertiser – influence/sales
Advocate – change opinion
Matching the Medium and the Message
Types of Programming
Methods of Production
Means of Distribution
Classifying Content
Fiction
Non-Fiction
Non-Narrative
The Production Process
Pre Production Proposal/the Treatment
Production
Post Production
Pre Production
• The Treatment
• Copyright (Legal Clearance)
• Budget
• Insurance
Personnel – Creative Management
Producers Executive Producer Co-Producer Assistant Producer
Directors Assistant Directors
Above the Line
Personnel - Production
Line Producer
DP (Director of Photography)
Technical Crew…
Below the Line
The Script
Screen Play
Shooting Script
Story Board
Flow Chart
Copyright
70 Years
Public Domain
‘Fair Use’ Classroom use – OK Festivals – NOT OK Youtube - ?