28/2/2017

The Plain Dealer

Kendra Maduray Evaluation Two

Film DistributionFilm distributors are very important in the film in-dustry. They are impor-tant for the setting, mar-keting, release date and have the bid decisions of allowing a film to be shown in cinemas. The distribution and produc-tion differ from one and other. A production com-pany helps create the film’s budgeting, schedul-ing, scripting, casting and more. It looks over the film idea. A studio or pro-duction company have to make a licensing agree-ment with distribution company. This is done ei-ther by a sales agent of the studio. The film com-pany plan a distribution plan. This plan involves how and when the film will be release and a market research to find an audi-ence. The distribution or-ganises an event and screens the film to buy-ers, this is only done if the distribution company doesn't already have a their own chain of cine-mas.

Stuart Hall: I understand how Stuart Hall explored how people have read media texts. He says that the audience were not passive but active. An active audience interact with the text to create meaning and a passive audience are said to have an effect from the text.

What is my distribution plan?I would like to distribute my film to independent film. I have chosen independent film as I believe it will be a better way to target and connect with my audience. The experience of watching the film on a big screen in a dark film will contribute to my film genre as the atmos-phere will be mysterious and dark. I am going to re-ceive feedback from my au-dience the their thoughts about the film and their ex-perience. This allows me to understand what I did right and what I could improve when I make another film. I will be using social media, magazines and ads on the television to advertise my film. This is the best way to promote my film as majority of people in this world use social media and watch tv.

How the Staurt Hall The-ory relates to my filmThe statement in which Stu-art Hall says. I would clas-sify my audience as a pas-sive audience. I think it might be safe to say that most of my audience will not be an active audience. I do no think they will be able to develop their own ideas based on their life experi-ences. They cant do this based on the situation the characters are in. Although, the target audience of my film opening do share they same age as the lead char-acters. The opening is set in todays world/life, and they also what they might relate to the characters most is the emotion and feelings the main charac-ters feel to and extent.