E2 lennertdewaal

© 2012 IBM Corporation

The Mobile Enterprisea paradigm shift

Lennert de WaalWorldwide Mobile Pursuit TeamIBM Mobile Enterprise and Application Integration MiddlewareIBM Software [email protected]

© 2012 IBM Corporation2

When do transactions begin?

At the moment of awareness


The mobile reality


Is this a common sight?


Or this?


Or maybe this?


Mobile is the next stage in the evolution of computing

Host/Mainframe

Client/Server

Web/Desktop

Mobile/Wireless/Cloud

Mobile is different :

•Ubiquitous computing

•Mixed models – web/native/hybrid

•A different type of app – context aware

•Revolutionary to business models


61% of CIOs put mobile as priority

increased productivity with mobile apps45%

10 Billion devices by 2020

Mobile is a mandatory transformation


9

Mobile now dominates and shifts to the enterprise

Source: Wells Fargo Securities, January 23, 2012“Fostering the People: The Shift to Engagement Apps”

Uni

t Vol

umes

(M

illio

ns)

600

1200

02010 2011 2012E 2013E 2014E 2015E

WW Notebooks

WW Media Tablets

WW Smartphones

WW PCs

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend

s/entry/home?lang=en

Growth in Internet Connected Devices Focus areas for mobile computing


Mobile handset dominance keeps shifting

2001 Nokia1995 Palm500,000 units sold in 6mts.

70% market share40% Market share of all

mobile phones

Fastest growing stock. 56% of smartphones, 77% 3yr

CAGR (19.7% share in 10/11

2008 RIMMost valuable company in

the world, 27.3% of US smartphones

2011 Apple

2015+ ??2013+ AndroidHas 43.7 of the US

smartphone market 10/11


What’s next?

Smartphones TabletsTHE INTERNET

OF THINGS

AndroidVehicles

Androidsunglasses

Is today’s mobile discussion merely a prelude to a much larger technical change in computing?

AndroidFridge

AndroidTelevisions

AndroidMicrowave


What´s next?


Mobile is an opportunity to rethink business strategy

� Training & Education� Financial Services� Retail� Manufacturing� Transportation� Public Safety� Healthcare� Food� Energy� Construction


Changing industries - Connected devices

1. Identify device via NFC

2. Download manuals for specific device

3. Get notification on new firmware

4. Update device via Mobile

In the (near) future, our In the (near) future, our smartphone will be at the smartphone will be at the

center of everythingcenter of everything……

What about a manual?How to update funtionality?


GPS

Compass

Ambient Light

GSM/CDMA

NFC

Bluetooth

WiFi

Camera

Barcode scanner

Microphone

Touchscreen

Thermometer

Sensors and Signal Processors: A Major Differentiator between PCs and Mobile Devices


Do sensors enable a new kind of KILLER APP?

Dynamically capture and use contextual information from mobile assets to optimize and change

communications and business process flow.


Changing industries – The internet of things…

Device-to-Smartphone Connectivity

Machine-to-Machine (M2M) Connectivity

Instant acute care

Flood management


What should you do?


You need a Strategy

B2C and B2E applications

Looking and thinking aheadContext aware applications

Know your points of engagement

Know the challenges


Mobile apps have moved beyond games

Business to Consumer

• Improved customer satisfaction

• Deeper customer engagement and loyalty

• Increased sales through personalized offers

• Customer service

• Competitive differentiator

• Improve brand perception

• Deeper insight into customer buying behavior for up sell and cross sell

• Improved buying experience with mobile concierge services

Business to Enterprise

• Extend existing applications to mobile workers

• Increased worker productivity

• Faster business processing

• Increased employee responsiveness and decision making speed

• Reduced fuel, gas, or physical asset maintenance costs

• Increase revenue through sales engagements

• Resolve internal IT issues faster

• Reduce personnel cost (utilizing personal owned instead of corporate issued devices)

Build or Buy?

Security of data and device?


Fundamentally changing industries

DistributionRetail Financial Services

Mobile banking will be the most widely used banking channel by 2020, if not sooner

Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010


Top Mobile Adoption Concerns:

1. Security/privacy (53%)2. Cost of developing for multiple

mobile platforms (52%)3. Integrating cloud services to

mobile devices (51%)

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend

s/entry/home?lang=en

How do you quickly:� Engage with anyone , customers, partners

or employees, no matter who owns the device

� Extend to anything , from instrumented machines to a broad spectrum of smart devices

� Execute business anywhere , with ubiquitous, trusted and secure transactions

200 Millionemployees BYOD

(bring your own devices)

But also with some unique challenges


IBM Mobile Enterprise

Businessstrategy and

planning

Open cross-platform development

Process & transaction integrity

Integration with backend systems, enterprise data and cloud

End-to-end security and management

Open �� Governed �� Integral

Full lifecycle solutions

Apps

�Smarter Commerce�Social Business�BI & Analytics

�Etc.

How do we have to think about mobile differently?

Platforms

�Networks�Devices�OS’s

Vodafone


Summary – Five things to consider about your mobile strategy

1. Incorporate Mobile into your business strategy and pl ans.Opportunities are in both B2E and B2C market segments.

2. Are you thinking beyond Smartphones and Apps? Embedded devices, M2M, the integration between them.

3. Are you thinking about context-aware apps?Know your customers (or employees) when they interact.

4. Do you know your “Points of Engagement”?Ensure business processes and transaction integrity.

5. Are you investing in the right technology?Have effective, open cross platform development and p rovide end-to-end security and management.


IBM Mobile Enterprise


Build mobile applicationsConnect to, and run

backend systems in support of mobile

Manage mobile devices, services and applications

Secure my mobile business

Manage & Secure

Build & Connect

IBM strategy addresses client mobile initiatives

Extend & TransformExtend existing business

capabilities to mobile devices

Transform the business by creating new opportunities


standards-based and future ready

business processes and systems are completely integrated from the mobile access points to the back-end systems

proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and

infrastructure

IBM Mobile: Delivering mobile critical success factors


• Learn more at:www.ibm.com/mobile-enterprise

• Access white papers and webcasts• Get product and services information• Download and begin using

IBM Worklight

• Talk with your IBM representative, IBM Business Partner (or me) to find the right next step for you

Next steps


Thank you

smarter mobile



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