Durham District Leadership "Social, Huh?" Presentation

Social, Huh?

Wednesday, November 9, 2011

Part 1: The Details

Who is this Guy?

What is Social Media?

Why is Social Media Important?

What are the Most Important Social Networks?

Blogging


i found it


I started final piece


What is social media?

Media (content that is published) with a social (anyone can add to it) component

Information shared as opposed to information prepared


numbers don’t lie


Why is social media important?

It is like a friendly gathering and is about PEOPLE

Relationships, that’s why

The conversation has already started - wouldn’t you like a word?


Why is social media important?

3 billion videos are viewed each day on YouTube

Facebook has 800 million users

Twitter has 12 million users


power has shifted


The most important social networks

Facebook

Twitter

YouTube

LinkedIn


don’t overdo it


blogging

What is blogging?

Why should I blog?

Do I really have enough time to blog?

Who is actually going to read my blog posts?


What a blog does over time...

Increases visibility

Creates a content bank of information helpful to others

Generates a following of others who share the same ideas and values


Questions?


Part 2: basic training

Facebook

Twitter

YouTube

Blogging (Wordpress, Joomla, Tumblr)


Facebook

Text


Getting Started

First let’s go to facebook.com and sign up for a personal profile

Facebook Page highlights

Now let’s go to facebook.com/business and figure out how to sign up for a business page

Business Page highlights

Tips & Tricks (reference your manual)


http://facebook.com

http://facebook.com

http://facebook.com/business

http://facebook.com/business

EngagementBe Unique

Don’t use a generic landing page

Share photos and TAG them

Interact on other pages

Don’t take over the news feed


Twitter


Getting Started

Visit Twitter.com to sign up for an account

Choose a username that is easy to remember

Connect your account with a website or Facebook profile

Build a base network of followers


http://twitter.com

http://twitter.com

Engagement

Understanding the importance of @, # and RT

Sharing useful content is priority 1

Sharing OTHERS useful content is priority 1a

Find like-minded individuals or locals via Twitter search


YouTube


Getting Started

Set up a Gmail account (this makes things easier - trust me!)

Go to YouTube.com and set up your account

Design/Brand your Page

Have fun. Make videos.


http://mail.google.com/mail/signup

http://mail.google.com/mail/signup

http://youtube.com/

http://youtube.com/

Engagement

Think of your videos as content in the same way you would text content

Make sure your videos are short (1-3 mins) and answer a potential viewers question or need in the video and the title(Ex. “Why is God Important?”)

Don’t worry about the editing


Blogging


Getting Started

Choose a Platform based on how you plan to use the site (I.E. Website, Blog, Both?)

Decide whether YOU want to host the site or not

The fun stuff beings - DESIGN


Management

Take advantage of the free resources available to you online.

Create a timeline for yourself

Create a blog calendar

Still need help? Ask an expert


Questions?


Additional Information

Feel free to contact me with questions

Make sure to fill out the attendee sheet with your email to receive this presentation and an additional “How To” document with in-depth analysis


Education

Durham District Leadership "Social, Huh?" Presentation