Young Journalists’ Academy Summer School 2009

Digital tools for the cutting edge journalist

Richard Sedley

Director Customer Engagement

cScape Group

Course Director for Social Media,

Chartered Institute of Marketing

Blogging basics

Blogging basicsInspiration Optimisation Publication

Inspiration

www.google.com/trends

www.google.com/trends

www.twitter.com

http://twist.flaptor.com

www.facebook.com/lexicon

Advertising

Workplace

= Audience numbers

Profile

= Audience numbers

Optimisation

http://tinyurl.com/qkfuh

Publication

Blogging Tweeting

Self-publishing Micro-publishing

www.twitter.com

www.plurk.com

Twitter ecosystem

www.tumblr.com

Task Spend a few minutes composing your first post

• Facebook Lexicon: www.facebook.com/lexicon

• Facebook Ads: www.facebook.com/advertising

• Twist: http://twist.flaptor.com

• Google Trends: www.google.com/trends

• Google Adwords: http://tinyurl.com/qkfuh

• Twitter: www.twitter.com

• Plurk: www.plurk.com

• Tumblr: www.tumblr.com

Assignment

• Keep a small diary: post your thoughts and writtenwork from this week on your blog

• Join Twitter – promote your blog posts and follow other journalists

www.cscape.com

www.twitter.com/richardsedley