Young Journalists’ Academy Summer School 2009
Digital tools for the cutting edge journalist
Richard Sedley
Director Customer Engagement
cScape Group
Course Director for Social Media,
Chartered Institute of Marketing
Blogging basics
Blogging basicsInspiration Optimisation Publication
Inspiration
www.google.com/trends
www.google.com/trends
www.twitter.com
http://twist.flaptor.com
www.facebook.com/lexicon
Advertising
Workplace
= Audience numbers
Profile
= Audience numbers
Optimisation
http://tinyurl.com/qkfuh
Publication
Blogging Tweeting
Self-publishing Micro-publishing
www.twitter.com
www.plurk.com
Twitter ecosystem
www.tumblr.com
Task Spend a few minutes composing your first post
• Facebook Lexicon: www.facebook.com/lexicon
• Facebook Ads: www.facebook.com/advertising
• Twist: http://twist.flaptor.com
• Google Trends: www.google.com/trends
• Google Adwords: http://tinyurl.com/qkfuh
• Twitter: www.twitter.com
• Plurk: www.plurk.com
• Tumblr: www.tumblr.com
Assignment
• Keep a small diary: post your thoughts and writtenwork from this week on your blog
• Join Twitter – promote your blog posts and follow other journalists
www.cscape.com
www.twitter.com/richardsedley