A2 MEDIA STUDIES EXAMSection A

Digital Technologies

LO: To explain the role of digital technologies in your A Level media productions

Do Now - Anagrams BEAOD THPHOOPOS

NALFI CTU X

SSWPERDOR

AITLDIG SRL ERAMAC

QUIZ

List 15 digital technologies that you have used in your A

Level media productions

What to think about in your answer

• You need to think about the digital technology you used in the different stages of the project– Pre-production (Researching and Planning)– Production (filming and taking photos)– Post Production (editing)– Evaluations (presentation of work)

What to think about in your answer

• Digital technology refers to hardware, software and online technology, so the cameras, the computers, the software packages you used and the online programmes that you have worked with. It is worth considering how all this inter-links.

• You can’t just describe how you used them but you must consider WHY and how you improved your skills using them.

• Post-production would actually fall under digital technology

Digital Technology

Some important areas to consider in your answer:

• Web 2.0• Consumers as producers• Impact of digital technology on production

WEB 2.0

Web 1.0- first generation of the World Wide Web static pages, dial up and master generated

Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online.

Wordpress – adding posts with information on planning and research.

Multimedia Sharing- YouTube, Facebook,

Social networking sites- to get audience feedback, plan filming dates, collecting audience research

Aggregation services- like Google.com- for research purposes.

YOUR USAGE OF WEB 2.0

Impact of digital technology on production

Examples of Some of the DT’s You May Have Used

• Digital technologies Internet, Wordpress, YouTube, Google

• Digital Software Final Cut Pro DTP Adobe Photoshop PPT Word

• Digital Hardware Digital camcorder, Digital SLR, Webcam, iPhones, Computers (iMac)

Past Questions

• Read the examiners comments from Jan 2011

• Read exemplar answers with comments from June 2013

Homework

• List all of the technologies you have used (hardware, software, online) to create these media products - including ones you have explored but decided not to use.

• Group them together e.g. all the digital editing software, all of the web creation software, all the hardware you used to capture sound or images digital technology you used for researching and planning.

• What skills have you learned with each of these groups in the last two years?

• How did you learn to use them?• What problems did you faced along the way and how did you resolve

these problems?• What choices did you have to make along the way with digital

technology? How did you decide what to do and why?• What impact did digital technology have?

Planning Answer

Planning Answer• Link your use of Digital Technology to your media

products.• Identify specific aspects of your productions that were

impacted by using this technology, e.g you chose to use Final Cut as it allowed xxxxx as shown in xxxx scene in your music video.

• How does easy access to simple-to-use technology impact you as a producer. What has it enabled you to do - remember that this sort of technology has only become available in the last few years!!!

• What media production technologies do you have access to at home? Does this make a different to your output, ability, confidence etc.

StructureIntro: Highlight importance of digital technologies linking to creativityP1: Discuss the Research and Planning Stage of your productionsP2 Construction: Discuss the practical filming / photography / recording stageP3 Construction: Discuss the editing (Post-Production) stageP4 Evaluation: Discuss the evaluation stage Conclusion: Summarise with reference to your introduction

StructureIntro: Highlight importance of digital technologies linking to creativityP1: Discuss the Research and Planning Stage of your productionsP2 Construction: Discuss the practical filming / photography / recording stageP3 Construction: Discuss the editing (Post-Production) stageP4 Evaluation: Discuss the evaluation stage Conclusion: Summarise with reference to your introduction

You must compare and contrast both

Year 12 and Year 13 productions with

reference to examples

Further Structure Guidance

• How you used DT to aid you in the organization of your R+P?

• How you utilized DT to gain audience feedback?• How you may have used everyday DT to help you

with your creative production at A2 and AS?• How did your access to DT helped you gain both

quantitative and qualitative research findings?• How did you use DT to make sure your main and

ancillary task were successfully combined.

MARKING CRITERIA

Explanation/Analysis/Argument (10 Marks)

Use of Examples (10 Marks)

Use of Terminology (5 Marks)

Question 1B:Narrative

LO: To explain how the role of narrative related to one of your A Level media productions

1 b): Genre Responses

Level 1: E and belowLevel 2: E - DLevel 3: C - BLevel 4: B - A

Key Issues with Genre Responses

Not prepared for response because homework wasn’t

completed

Did not refer to all areas: • Following conventions

• Challenging conventions

• Importance of understanding

conventions

Incomplete response

No reference to theory / theorists(consider Propp, Todorov, Neale)

Basic Theorists:Vladimir Propp

Basic Theorists:Tzvetan Todorov

Basic Theorists:Steve Neale

Other theorists to consider: Chandler, Fiske, Altman, Uses and Gratifications theory

Narrative

What is narrative?

https://www.slideshare.net/andywallis/narrative-5865177

Story Mountain

Basic Theorists:Tzvetan Todorov

Applying Todorov

Basic Theorists:Claude Levi-Strauss

Basic Theorists:Christopher Vogler

Basic Theorists:Roland Barthes

Exemplar Response

https://www.slideshare.net/graveneymedia/g325-media-studies-narrative-essay

Response TaskApply theories of narrative to one

of your A Level productions.

Some Key TerminolgyCharacter types: hero, villain,

princess, etc., Structure: equilibrium,

disequilibrium, resolution, binary oppositions,

Narrative codes: action, enigma, semic, symbolic, cultural.ç