Ok, but how?

“Any problem in the world can be solved by dancing”

—James Brown

4 Paths to Publishing

1. Traditional2. Partnership3. Assisted4. DIY

Choose Your Path

• What can I do?– Does my organization already have the

skills to do this job?

• What can I learn to do?– Does my organization have the

resources to develop these skills?

• What can I pay someone else to do?

Acquisitio

n

•Generate Content

Editing

•Refine the Content

Design

•Prepare the Presentation

Productio

n

•Produce the Product

Distribution

•Sell the book

Acquisitio

n

•Generate Content

Editing

•Refine the Content

Design

•Prepare the Presentation

Productio

n

•Produce the Product

Distribution

•Sell the book

Generate Content

Blog PostsNewslettersHow-to GuidesInstruction ManualsBrochuresEmailTweetsTexts

Generate Content

Collect Existing KnowledgeInterview ExpertsAsk Your CustomersInvite Guest WritersSelect, organize, presentAdd your own insightsCurate

Generate Content

Book-i-fication of non-words

Slide decksPodcastsPhoto albumsSurvey dataInfographics

Generate Content

Write something (gasp)From scratch (gross)With a giant typewriter (obviously)

Generate Content

Generate Content

Generate Content

In House

Who is already writing?

Who wants to?

Who can?

Out Source

Freelance Writers

Ghost Writers

Developmental Editors

Generate Content

• Local Resources– Portland Creative List– Indigo Editing– Evil Genius Communications

• Web Resources– Guru.com– Writer.ly– Elance.com

• Other Resources– Technical writing programs– Referrals

Acquisition •Generate Content

Editing •Refine the Content

Design •Prepare the Presentation

Production •Produce the Product

Distribution •Sell the book

Editing

Developmental• Document Level• Full draft re-

writes• Focus and

direction• Logical

development

Substantive• Sentence

complexity• Clarity of

language• Jargon and

voice• Fact checking

Copyedit• Nouns and

verbs• Spelling• Nitpicky• What we

normally mean when we say proofread

Proofread• After book design• Checking for

mechanical errors introduced during the design process

• No. More. Changes.

Editing

Developmental• Document Level• Full draft re-

writes• Focus and

direction• Logical

development

Substantive• Sentence

complexity• Clarity of

language• Jargon and

voice• Fact checking

Copyedit• Nouns and

verbs• Spelling• Nitpicky• What we

normally mean when we say proofread

Proofread• After book design• Checking for

mechanical errors introduced during the design process

• No. More. Changes.

Editing

In House

NOT the author

Who is OCD?

Who can?

Out Source

Freelance Editors

Editorial Services

Editorial Interns*

*Pro tip: Don’t break labor laws or assume writing students can edit

Acquisition •Generate Content

Editing •Refine the Content

Design •Prepare the Presentation

Production •Produce the Product

Distribution •Sell the book

Design

Print Production Digital Production

Design

• Cover– Front– Back– Spine

• Interior– Print: PDF– Ebook: HTML/CSS

Manuscript PDF Book

Manuscript HTML/CSS Ebook

Design

Design

Design

Design

Design

Design

Design

Design

Design

Design

Design

Design

In House

Graphic Designer

Web Designer

The Art Guy

Out Source

Vendor

Freelancer

Vanity Press

Acquisition •Generate Content

Editing •Refine the Content

Design •Prepare the Presentation

Production •Produce the Product

Distribution •Sell the book

Print Production

If you have Adobe Acrobat Pro installed and the Microsoft Word Plugin

Print Production

Freeware like CutePDF can be used to print to PDF using your document settings. Select it as you would select a printer

Print Production

From InDesign choose File > Export then select Adobe PDF (print) from the menu. This dialog box will appear.

Print Production

General Tab: default options are OK.

Print Production

Compression Tab: Do not compress smaller than 300 ppi

Print Production

Marks and Bleeds Tab: Check with your printer

Print Production

Print Production

Print Production

Print Production

Print Production

Ebook Production

• PDF – Self-distribute– Sell online

• EPUB– Apple, Barnes & Noble, Sony, Kobo

• MOBI or KF8– Amazon Kindle

Ebook Production

Ebook Production

• Directly from Word (or RTF)– Keep formatting very simple– Use styles– Follow the instructions– Check the file after conversion

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Ebook Production

• Epublishing Specific Programs– Designed specifically to be easy to use– Lots of online tutorials–More formatting control

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Ebook Production

• Pressbooks– http://pressbooks.com/

• Sigil– https://code.google.com/p/sigil/

• Kindle Previewer– http://www.amazon.com/gp/feature.html

?ie=UTF8&docId=1000765261

• iBooks Author (Mac only)– http://www.apple.com/ibooks-author/

Ebook Production

Ebook Production

Ebook Production

Ebook Production

Design

In HouseThe Web Girl

The IT Guy

The Brave One

The Nerd

Out SourceVendor

Freelancer

Local Print Shop

Online Publishing Solution

Acquisitio

n

•Generate Content

Editing

•Refine the Content

Design

•Prepare the Presentation

Productio

n

•Produce the Product

Distribution

•Sell the book

Distribution

• DIY Direct to Customer

Distribution

• DIY Ebook Distribution

Distribution

• Assisted Distribution

Acquisitio

n

•Generate Content

Editing

•Refine the Content

Design

•Prepare the Presentation

Productio

n

•Produce the Product

Distribution

•Sell the book