Prepared by Teguh Triguna to be applied in FISIP UAJY For Semester Gasal 2013/2014

August 2013

• Focused on digital communication framework. Was certified by Google Analytics Individual Qualification.

• Bachelor degree in Communication, Faculty of Social &

Political Sacience, University of Atma Jaya Yogyakarta. • Past Work Experinces :

- 2013 – Now : Digital Analyst at XM-JWT Indonesia - 2012 – 2013 : Digital Analyst at XM Gravity - 2010- 2012 : SEO Freelancer – Content Writer - 2010 : Internship as Web Implementer at Magnivate

• Digital Projects:

Nestle, Unilever, The Body Shop Indonesia, Indosat, XL Axiata, Hoka-Hoka Bento, Intel, Samsung Mobile, Dulux, Bogasari, Fiesta, Mayora, Gudang Garam, Nikon, etc.

• Partnership Experiences:

Radian 6, Social Bakers, Mediawave, Google Analytic, Komli, NoLimitID, Facebook, Comscore, Markplus.Inc, Brandtology.

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CURRENTLY SUBJECTS IN FISIP DIGITAL MATTERS

#1| PERIKLANAN (MKK 332)

#1| DIGITAL ADVERTISING LANDSCAPE

#2| PERILAKU KONSUMEN (MBB 315)

#2| UX (USER EXPERIENCE) & DIGITAL BEHAVIOR

#3| PERENCANAAN MEDIA (MKB 355)

#3| INTEGRATED DIGITAL MEDIA PLANNING

#4| PRODUKSI IKLAN (MKB 331)

#4| ADVERTISING, TECHNOLOGY & DIGITAL STRATEGY

OBJECTIVE: • Students are acquainted with the world of digital

advertising and industries. • Introducing the rapidly evolving and dynamic

digital advertising sectors (e.g., digital campaign and mobile advertising).

METHODS: • Classroom teachings & discussion. • Take Home Task.

BOOKS & REFERENCES: • Digital Advertising, by Andrew Mcstay. Published

by Palgrave Macmillan Publishing, London College of Communication, University of The Arts, UK.

• Private collection modules & training matters.

METHODS: • Classroom teachings & discussion. • Take Home Task.

BOOKS & REFERENCES: • The Elements of User Experience: User-Centered

Design for the Web, by Jesse Garret. • Private collection modules & training matters.

OBJECTIVE: • Assist students to know of users thinking and

behavior in digital media. • Will learn about the importance of digital

behaviour and a user-centered thinking to get benefit of creating UX activities at every stage of a digital communication project.

METHODS: • Classroom teachings & discussion. • Take Home Task.

BOOKS & REFERENCES: • The Big Book of Key Performance Indicators, by

Eric T. Peterson. • Website Measurement Hacks, by Eric T. Peterson. • Private collection modules & training matters.

OBJECTIVE: • Assist students to know of paid owned, and

earned media in digital industries. • Will learn about digital media planning , key

performance indicators (KPI), includes discussion of current metrics used to know the effectiveness of digital advertising.

METHODS: • Classroom discussion. • Production Task.

BOOKS & REFERENCES: • Digital Advertising: Past, Present, and Future, by

Daniel Fiandaca & Patrick Burgoyne. • Digital Advertising, by Andrew Mcstay. Published

by Palgrave Macmillan Publishing, London College of Communication, University of The Arts, UK.

• Private collection modules & training matters.

OBJECTIVE: • Assist students to know how digital campaign

utilize technology to do unconventional marketing communication.

• Stimulate students to create a digital strategy draft as an instrument to learn how to integrate advertising objective and technology development.

“Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.” -Mother Teresa -

THANK YOU.

Regards, Teguh Triguna