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HYDERABAD SCHOOL OF DIGITAL MARKETING

Digital Marketing introduction

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Page 1: Digital Marketing introduction

HYDERABAD SCHOOL OF

DIGITAL MARKETING

Page 2: Digital Marketing introduction

What is Digital Marketing?

It is promotion of products or brands via one or more forms of electronic media.

Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.

Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive.

Page 3: Digital Marketing introduction

Why to learn Digital Marketing? If you need a job?

Wanna start your own business?

Work as freelancer?

Do affiliate marketing (make money online)?

Page 4: Digital Marketing introduction

Who are Targeted Audience?

People to whom our product is suitable or people searching for our product are only targeted and we advertize our products only to them.

Page 5: Digital Marketing introduction

Compounds of digital marketing:

SEARCHENGINE OPTIMIZATION

GOOGLE ADWORDS

GOOGLE ANALYTICS

SOCIAL MEDIA MARKETING

AFFILIATE MARKETING

Digital marketing

Page 6: Digital Marketing introduction

Search engine optimization:

SEO

Search Engine Optimization(SEO)

What is it?

How it works?

How is it important for business?

Page 7: Digital Marketing introduction

Search engine optimization:

SEO

On page Optimization

Off page Optimization

Link building and back links

Quality content

keywords

Website coding

Blogs

Social book marketing

Page 8: Digital Marketing introduction

Google Adwords

Google Adwords

Adwords-Keywords

Adwords account

Display Ads

Campaigns

Video Marketing

Page 9: Digital Marketing introduction

Social Media Marketing

Facebook Marketing Twitter LinkedIn Google+ Pinterest Other social media marketing sites

Page 10: Digital Marketing introduction

FAQ’S

Page 11: Digital Marketing introduction

Frequently asked questions:

Who can learn this course? Any graduate can learn this course (degree[any stream],b.tech)

Is it a certified course? Yes, it’s a certified course. Our institute provides you course completion certificate and we

also give guidance for google adwords certification.

Page 12: Digital Marketing introduction

Frequently asked questions:

Do we get job after this course? Yes, of course many companies are now looking out for digital marketers not only s/w, news

media, marketing companies, medical cooperation's etc.. Every company wants to grow digitally so there is a requirement for digital marketers.

Page 13: Digital Marketing introduction

Frequently asked questions:

What are the job profiles we get? Digital marketing executive Digital marketing manager Digital marketing analyst Seo specialist Social media specialist Ppc analyst Google adwords professional

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Frequently asked questions:

Which type of Companies offer jobs for this course? Software mnc companies Banking Advertising Electrical and electronic companies News media There is particular stream every company needs marketing.

Page 15: Digital Marketing introduction

Frequently asked questions:

Time duration 50 hours 7 weeks + assignment (15 hours) You have weekday and weekend classes and time will we scheduled according to that. You can also choose any particular branch like seo, google adwords, google analytics, smm

and duration will be according to the course you have chosen.

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