Digital Marketing-Communication

Presented by : Raju Kumar Singh

Web Development

Interactive Advertising

viral marketing

Types of Viral Marketing:- Pass-LogBuzz Marketing Incentive viral Undercover-MarketingUser Management data base

SMO( Social Media Optimization)

cost-effective communication channel for promoting brands

to target audiences.

Social Media and Integrated Marketing Communications

Brand Authenticity

Consumer Intelligence

Engagement Advertising and PR

What is Search Engine Marketing ?

Search marketing is the process of gaining traffic

and visibility from search engines.

The gain in traffic is supposed to translate into

additional sales.

Search engine marketing falls into two broad

categories:-

SEO or search engine optimization

Paid search advertising

Email marketingEmail marketing is directly marketing

a commercial message to a group of

people using electronic mail (email).

Though it is more commonly thought

of as using email to send ads,

request business, or solicit sales or

donations,

Any email communication that is

meant to build loyalty, trust or brand

awareness qualifies.