Digital Media, Digital Natives & Disruption

UGA Pre-College Program Digital & Social Media

LiteracySummer 2012

Geoffrey GraybealGrady College of Journalism

UGA Pre-College Program Digital & Social Media

LiteracySummer 2012

Geoffrey GraybealGrady College of Journalism

THE UNIVERSITY OF GEORGIA

Digital Media Digital media describes all forms of communications media that combine text, pictures, sound and video using computer technology.

-Compatible: Media that can function well with one another to exchange and integrate text, pictures, sound and video.

-Redefines mass media industries

-Related and connected to old media

Death to traditional media? -The Internet has transformed the structure and economics of the U.S. media business.

-Traditional media industries tend to be disrupted and displaced, but not DIE.*

-Older forms usually evolve and adapt.

*individual companies may die.*products and platforms may die.*services may be rendered obsolete.*business models may be broken.

New audience of digital natives

Digital Natives“Digital Natives” (born 1985 or later)- have spent their entire lives connected

to new media technologies. They are accustomed to:

-the World Wide Web (1990) -Palm Pilot™(1996)

-downloadable music sites (Napster started in 1999) -blogs (1997)

-Wikipedia (2001) -flickr (2002),

-del.ici.ous, Skype, and the iPod (all in 2003),

-podcasts (2004) -YouTube (2005)

-Facebook ( open to public in 2006)-Twitter (2007)

“Digital Natives” (born 1985 or later)- have spent their entire lives connected

to new media technologies. They are accustomed to:

-the World Wide Web (1990) -Palm Pilot™(1996)

-downloadable music sites (Napster started in 1999) -blogs (1997)

-Wikipedia (2001) -flickr (2002),

-del.ici.ous, Skype, and the iPod (all in 2003),

-podcasts (2004) -YouTube (2005)

-Facebook ( open to public in 2006)-Twitter (2007)

Explanations of Digital Disruption

Media sustainability in changing environment

» Challenge: create products for new digital consumers That they’ll use AND pay for

» Shifting environment: -emphasis on digital, social, and mobile. winners and losers

» Media innovation: New business models and strategies

needed to sustain new forms of media

» Challenge: create products for new digital consumers That they’ll use AND pay for

» Shifting environment: -emphasis on digital, social, and mobile. winners and losers

» Media innovation: New business models and strategies

needed to sustain new forms of media

Old vs. New Media

» OLD: One-way communication Defined by system that delivered them. Focus on mass audiences.

» NEW: Receive & send simultaneously Single delivery system without barriers Niche, specialized

» OLD: One-way communication Defined by system that delivered them. Focus on mass audiences.

» NEW: Receive & send simultaneously Single delivery system without barriers Niche, specialized

1) Research your assigned media industry.-Make sure you use at least one source you access through

UGA Libraries (a database, journal article, book, etc.)-Make sure you use at least one credible online source.

2) PresentationPrepare a 5-10 minute presentation about your assigned media industry. Make sure your presentation covers:

- Brief history-Role/function of media-Key players/examples-The impact of digital age-Future issues/questions for discussion

3)Upload presentation to Slideshare.

4)Deliver presentation to class.

Assignment

Questions & Comments

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